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Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:
Unformatted Document Text:  Breast Cancer Screening 12 Intimidated action individuals screen but do not practice the three-pronged approach. They delay screening behaviors: “I didn’t get my first [mammogram] until after I passed 50.” If implementing BSE they are uncertain in their ability to detect for abnormalities: “I don’t know if I do [BSE] right.” In additional to having a strong faith in God intimidated action women incorporate easily accessible resources (e.g., health care providers). Many of these women believe that “[God] gave [doctors] a gift to help [women].” Intimidated action women have an internalized locus of control, which places responsibility for ones own health upon the individual: Prayer as the only resource is not enough. Scene. The two primary scenes that intimidated active women perform in are (1) their homes and (2) doctor offices, where “[I] go to get checked.” These women utilize information that is immediately provided to them or is easily accessible in addition to visiting the doctor when it is time for their annual physicals and mammograms. The doctor’s office is an important scene for these individuals, because they will utilize the information provided there since it is easily accessible. Communication preferences. Intimidated action women will respond to logical, statistical and factual information if it is within immediate reach, and that they “can understand…or relate to.” Similar to intimidated no-action women, intimidated action women have strong faith but internalized control. An internalized sense of control allows these women to put faith in God, but does not prohibit them from seeing physicians. Intimidated action women should be targeted through multiple channels that are easily accessible. One women stated, “[Make] it simple [for us].” For instance, mass media, personalized direct mailings, or written materials are appropriate. The first two approaches

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Screening 12
Intimidated action individuals screen but do not practice the three-pronged approach.
They delay screening behaviors: “I didn’t get my first [mammogram] until after I passed 50.” If
implementing BSE they are uncertain in their ability to detect for abnormalities: “I don’t know if
I do [BSE] right.”
In additional to having a strong faith in God intimidated action women incorporate easily
accessible resources (e.g., health care providers). Many of these women believe that “[God] gave
[doctors] a gift to help [women].” Intimidated action women have an internalized locus of
control, which places responsibility for ones own health upon the individual: Prayer as the only
resource is not enough.
Scene. The two primary scenes that intimidated active women perform in are (1) their
homes and (2) doctor offices, where “[I] go to get checked.” These women utilize information
that is immediately provided to them or is easily accessible in addition to visiting the doctor
when it is time for their annual physicals and mammograms. The doctor’s office is an important
scene for these individuals, because they will utilize the information provided there since it is
easily accessible.
Communication preferences. Intimidated action women will respond to logical, statistical
and factual information if it is within immediate reach, and that they “can understand…or relate
to.” Similar to intimidated no-action women, intimidated action women have strong faith but
internalized control. An internalized sense of control allows these women to put faith in God, but
does not prohibit them from seeing physicians.
Intimidated action women should be targeted through multiple channels that are easily
accessible. One women stated, “[Make] it simple [for us].” For instance, mass media,
personalized direct mailings, or written materials are appropriate. The first two approaches


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