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Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:
Unformatted Document Text:  Breast Cancer Screening 13 effectively target women in their home environment where they feel comfortable. Direct mail like “pamphlets” and “flyers with…basic [information]” are most effective if they are personalized. For example, Dear Ms. Guerrero is a more effective address than a generalized, Dear Community Member, address. The third approach includes “[using] books” and “written materials available [through] the community.” Prohibited Action The prohibited Hispanic women is one who is aware of screening methods and the importance of breast cancer awareness, yet is kept from acting. The three major hurdles the prohibited women face are (1) denied access and availability, (2) constraints of the traditional Hispanic culture, and (3) blocks by numerous variables. Prohibited women have the knowledge and understanding that breast health is important, but are immobilized by different forces. These women find themselves being blocked, constrained, and denied in regard to breast health awareness and information. Prohibited women are blocked from appropriate screening methods and health care by three primary issues: money, time, and language. Money is a block women find extremely difficult to overcome. These women acknowledge that there are “a lot of people with fixed incomes and our government is not doing enough to help the elderly and people that are on fixed incomes.” They state that prescriptions, insurance, doctor visits, and “all that stuff is so expensive.” Insurance is a problem for these women: “Many of us [Hispanic women] do not have it [insurance].” Time is another hindrance for these women. It is difficult for them to leave work to go to the doctor. If these women find the time to schedule a doctor’s visit, they get annoyed by the

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Screening 13
effectively target women in their home environment where they feel comfortable. Direct mail
like “pamphlets” and “flyers with…basic [information]” are most effective if they are
personalized. For example, Dear Ms. Guerrero is a more effective address than a generalized,
Dear Community Member, address. The third approach includes “[using] books” and “written
materials available [through] the community.”
Prohibited
Action
The prohibited Hispanic women is one who is aware of screening methods and the
importance of breast cancer awareness, yet is kept from acting. The three major hurdles the
prohibited women face are (1) denied access and availability, (2) constraints of the traditional
Hispanic culture, and (3) blocks by numerous variables. Prohibited women have the knowledge
and understanding that breast health is important, but are immobilized by different forces. These
women find themselves being blocked, constrained, and denied in regard to breast health
awareness and information.
Prohibited women are blocked from appropriate screening methods and health care by
three primary issues: money, time, and language. Money is a block women find extremely
difficult to overcome. These women acknowledge that there are “a lot of people with fixed
incomes and our government is not doing enough to help the elderly and people that are on fixed
incomes.” They state that prescriptions, insurance, doctor visits, and “all that stuff is so
expensive.” Insurance is a problem for these women: “Many of us [Hispanic women] do not
have it [insurance].”
Time is another hindrance for these women. It is difficult for them to leave work to go to
the doctor. If these women find the time to schedule a doctor’s visit, they get annoyed by the


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