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Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:
Unformatted Document Text:  Breast Cancer Screening 15 adjust their hours of operation to accommodate women who work, “medical facilities have to [extend] their hours.” Finally, these individuals believe they are denied quality care. They describe doctors visits as a waste of time because “[the physicians] do not explain [information with enough detail] and treat you as if [you are not a priority].” They feel rushed through doctor’s visits and are annoyed at the system for trying to “move [them] through as quickly as possible.” Scene. There is one dominant scene: These women confine themselves to their homes. The home becomes a haven and their “[place] of comfort,” like the intimidated no-action women, because they believe they are blocked, constrained, and denied. When they attempt to venture out of the home and encounter these hurdles they experience discomfort. Thus, prohibited women are reluctant to leave their haven. Communication Preferences In developing messages, resources such as language, finances, time, and access need to be acknowledged. Prohibited women need convenient, cost effective information provided in Spanish. One woman explained, “They [need to have] more bilingual doctors…[and] more information in Spanish.” Information should include culturally appropriate and factual information. Various channels can be used to reach these women. However, mass media may be most effective for several reasons. Since prohibited women have limited time and finances, “television and radio” and “direct-personalized mailings” are appropriate means of message distribution. Educational classes or seminars are beneficial and “will work…if they are free” and offered “in the [prohibited woman’s] neighborhood.”

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Screening 15
adjust their hours of operation to accommodate women who work, “medical facilities have to
[extend] their hours.” Finally, these individuals believe they are denied quality care. They
describe doctors visits as a waste of time because “[the physicians] do not explain [information
with enough detail] and treat you as if [you are not a priority].” They feel rushed through
doctor’s visits and are annoyed at the system for trying to “move [them] through as quickly as
possible.”
Scene. There is one dominant scene: These women confine themselves to their homes.
The home becomes a haven and their “[place] of comfort,” like the intimidated no-action
women, because they believe they are blocked, constrained, and denied. When they attempt to
venture out of the home and encounter these hurdles they experience discomfort. Thus,
prohibited women are reluctant to leave their haven.
Communication Preferences
In developing messages, resources such as language, finances, time, and access need to
be acknowledged. Prohibited women need convenient, cost effective information provided in
Spanish. One woman explained, “They [need to have] more bilingual doctors…[and] more
information in Spanish.” Information should include culturally appropriate and factual
information.
Various channels can be used to reach these women. However, mass media may be most
effective for several reasons. Since prohibited women have limited time and finances, “television
and radio” and “direct-personalized mailings” are appropriate means of message distribution.
Educational classes or seminars are beneficial and “will work…if they are free” and offered “in
the [prohibited woman’s] neighborhood.”


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