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Hispanic Women, Breast Cancer Screening and Preferences for Breast Health Information:
Unformatted Document Text:  Breast Cancer Screening 21 checked can be difficult. They understand that another factor inhibiting individuals is fear. Proactive collectivists are aware that many people “are afraid.” However, they take the necessary measures to help women overcome their fears. For instance, if a proactive collectivist knew of someone who was experiencing pain in their breasts, but was afraid to go to the doctor, the proactive collectivists might say, “lets go, I am taking you to the doctor.” Proactive collectivists stress the importance of spreading the word and making sure their community implements strategies: “[Ever since my sister had cancer], we are all more aware and are diligent [about checking], I have two sisters and every year we make sure we get a mammogram.” They want to assure personal breast health, as well as breast health among family and the larger community. Scene. There are multiple scenes in which proactive collectivists perform. These individuals implement the various strategies of screening in their homes, doctor offices, and “[in] our communities.” Proactive collectivist women perform BSE in their homes, while visiting the doctor for clinical and annual exams. The most important scene proactive collectivists perform is in the community. These individuals act in the homes of friends and families, promoting breast health. They research and investigate information from libraries or other community organizations and disperse information throughout the community. The scenes in which these women perform are crucial to heightening breast awareness. Communication preferences. Proactive collectivists’ approach to communication preferences mirrors the preferences espoused by proactive individualists. Message and channel preferences are diverse and multifaceted. Since these women are aware of the advantages of screening and have conquered any fear and/or blocks that they may have encountered, they are prepared to face breast health. It is important that health care providers continue to inform and

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Screening 21
checked can be difficult. They understand that another factor inhibiting individuals is fear.
Proactive collectivists are aware that many people “are afraid.” However, they take the necessary
measures to help women overcome their fears. For instance, if a proactive collectivist knew of
someone who was experiencing pain in their breasts, but was afraid to go to the doctor, the
proactive collectivists might say, “lets go, I am taking you to the doctor.” Proactive collectivists
stress the importance of spreading the word and making sure their community implements
strategies: “[Ever since my sister had cancer], we are all more aware and are diligent [about
checking], I have two sisters and every year we make sure we get a mammogram.” They want to
assure personal breast health, as well as breast health among family and the larger community.
Scene. There are multiple scenes in which proactive collectivists perform. These
individuals implement the various strategies of screening in their homes, doctor offices, and “[in]
our communities.” Proactive collectivist women perform BSE in their homes, while visiting the
doctor for clinical and annual exams. The most important scene proactive collectivists perform is
in the community. These individuals act in the homes of friends and families, promoting breast
health. They research and investigate information from libraries or other community
organizations and disperse information throughout the community. The scenes in which these
women perform are crucial to heightening breast awareness.
Communication preferences. Proactive collectivists’ approach to communication
preferences mirrors the preferences espoused by proactive individualists. Message and channel
preferences are diverse and multifaceted. Since these women are aware of the advantages of
screening and have conquered any fear and/or blocks that they may have encountered, they are
prepared to face breast health. It is important that health care providers continue to inform and


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