All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

A Functional Approach to Political Advertising
Unformatted Document Text:  13 ( χ 2 = 46.95, df=5, p< .001). The forms of topics that the candidates frequently addressed were personal qualities (incumbent: 27% vs. challenger: 20%). The incumbent preferred to address future plans (29%) and general goals (25%), whereas the challenger frequently used past deeds and leadership ability. These findings indicate that incumbency influences the strategies of political campaign discourse. Insert Table 4 here Hypothesis four predicts that the incumbent will acclaim more than challenger on past deeds, while challenger will attack more than incumbent on past deeds. In lieu of this hypothesis, the second research question concerns whether the incumbency influences the use of different forms of topic (policy and character). Insert Table 5 here As shown in Table 5, the incumbent did not use past deeds to praise his past accomplishments at all; however, the challenger discussed the incumbent’s past deed for the purpose of attacking. This finding is not statistically tested because the number of thirteen cells is below five. The results show that the incumbent used general goals more often in acclaims (78%) than in attacks (22%) and also used future plans more often in acclaims (81%) than in attacks (19%), whereas the challenger used leadership ability more often in acclaims (70%) than in attacks (30%).

Authors: Lee, Cheolhan. and Choi, Yun Jung.
first   previous   Page 13 of 24   next   last



background image
13
(
χ
2
= 46.95, df=5, p< .001). The forms of topics that the candidates frequently addressed
were personal qualities (incumbent: 27% vs. challenger: 20%). The incumbent preferred
to address future plans (29%) and general goals (25%), whereas the challenger frequently
used past deeds and leadership ability. These findings indicate that incumbency
influences the strategies of political campaign discourse.
Insert Table 4 here
Hypothesis four predicts that the incumbent will acclaim more than challenger on
past deeds, while challenger will attack more than incumbent on past deeds. In lieu of
this hypothesis, the second research question concerns whether the incumbency
influences the use of different forms of topic (policy and character).
Insert Table 5 here
As shown in Table 5, the incumbent did not use past deeds to praise his past
accomplishments at all; however, the challenger discussed the incumbent’s past deed for
the purpose of attacking. This finding is not statistically tested because the number of
thirteen cells is below five. The results show that the incumbent used general goals more
often in acclaims (78%) than in attacks (22%) and also used future plans more often in
acclaims (81%) than in attacks (19%), whereas the challenger used leadership ability
more often in acclaims (70%) than in attacks (30%).


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 13 of 24   next   last

©2012 All Academic, Inc.