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A Functional Approach to Political Advertising
Unformatted Document Text:  19 References Benoit, W.L. (1995). Accounts, excuses, and apologies: A theory of image restoration strategies. Albany: State University of New York Press. Benoit, W.L. (1999). Seeing spots: A functional analysis of presidential television advertisements, 1952-1996. Westport, CT: Praeger. Benoit, W.L., & Wells, W.T. (1996). Candidates in conflict: Persuasive attack and defense in the 1992 presidential debates. Tuscaloosa: University of Alabama Press. Benoit, W.L., Blaney, J.R., & Pier, P.M. (1997). A functional approach to televised political spots: acclaiming, attacking, defending. Communication Quarterly, 45, 1-20. Benoit, W.L., Blaney, J.R., & Pier, P.M. (1998). A functional analysis of the 1988 Bush- Dukakis presidential debates. Argumentation and Advocacy. Boorstin, D.J. (1972). The image: Or what happened to the American dream? New York: Atheneum Co. Brazeal, L.M., & Benoit, W.L. (2001). A functional analysis of congressional television spots, 1986-2000. Communication Quarterly, 49, 437-453. Bryan, K. (1997). Political communications and agenda-setting in low-involvement races. Unpublished Ph.D dissertation. University of Texas at Austin. Cohen, J. (1960). A coefficient of agreement for nominal scales. Educational and Psychological Measurement, 20, 37-46. Garamone, G.M. (1985). Effects of negative political advertising: The roles of sponsor and rebuttal. Journal of Broadcasting & Electronic Media, 29, 2, 147-159.

Authors: Lee, Cheolhan. and Choi, Yun Jung.
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References
Benoit, W.L. (1995). Accounts, excuses, and apologies: A theory of image restoration
strategies. Albany: State University of New York Press.
Benoit, W.L. (1999). Seeing spots: A functional analysis of presidential television
advertisements, 1952-1996. Westport, CT: Praeger.
Benoit, W.L., & Wells, W.T. (1996). Candidates in conflict: Persuasive attack and
defense in the 1992 presidential debates. Tuscaloosa: University of Alabama
Press.
Benoit, W.L., Blaney, J.R., & Pier, P.M. (1997). A functional approach to televised
political spots: acclaiming, attacking, defending. Communication Quarterly, 45,
1-20.
Benoit, W.L., Blaney, J.R., & Pier, P.M. (1998). A functional analysis of the 1988 Bush-
Dukakis presidential debates. Argumentation and Advocacy.
Boorstin, D.J. (1972). The image: Or what happened to the American dream? New
York: Atheneum Co.
Brazeal, L.M., & Benoit, W.L. (2001). A functional analysis of congressional television
spots, 1986-2000. Communication Quarterly, 49, 437-453.
Bryan, K. (1997). Political communications and agenda-setting in low-involvement
races. Unpublished Ph.D dissertation. University of Texas at Austin.
Cohen, J. (1960). A coefficient of agreement for nominal scales. Educational and
Psychological Measurement, 20, 37-46.
Garamone, G.M. (1985). Effects of negative political advertising: The roles of sponsor
and rebuttal. Journal of Broadcasting & Electronic Media, 29, 2, 147-159.


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