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A Functional Approach to Political Advertising
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References
Benoit, W.L. (1995). Accounts, excuses, and apologies: A theory of image restoration
strategies. Albany: State University of New York Press.
Benoit, W.L. (1999). Seeing spots: A functional analysis of presidential television
advertisements, 1952-1996. Westport, CT: Praeger.
Benoit, W.L., & Wells, W.T. (1996). Candidates in conflict: Persuasive attack and
defense in the 1992 presidential debates. Tuscaloosa: University of Alabama
Press.
Benoit, W.L., Blaney, J.R., & Pier, P.M. (1997). A functional approach to televised
political spots: acclaiming, attacking, defending. Communication Quarterly, 45,
1-20.
Benoit, W.L., Blaney, J.R., & Pier, P.M. (1998). A functional analysis of the 1988 Bush-
Dukakis presidential debates. Argumentation and Advocacy.
Boorstin, D.J. (1972). The image: Or what happened to the American dream? New
York: Atheneum Co.
Brazeal, L.M., & Benoit, W.L. (2001). A functional analysis of congressional television
spots, 1986-2000. Communication Quarterly, 49, 437-453.
Bryan, K. (1997). Political communications and agenda-setting in low-involvement
races. Unpublished Ph.D dissertation. University of Texas at Austin.
Cohen, J. (1960). A coefficient of agreement for nominal scales. Educational and
Psychological Measurement, 20, 37-46.
Garamone, G.M. (1985). Effects of negative political advertising: The roles of sponsor
and rebuttal. Journal of Broadcasting & Electronic Media, 29, 2, 147-159.
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| | Authors: Lee, Cheolhan. and Choi, Yun Jung. |
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19
References
Benoit, W.L. (1995). Accounts, excuses, and apologies: A theory of image restoration
strategies. Albany: State University of New York Press.
Benoit, W.L. (1999). Seeing spots: A functional analysis of presidential television
advertisements, 1952-1996. Westport, CT: Praeger.
Benoit, W.L., & Wells, W.T. (1996). Candidates in conflict: Persuasive attack and
defense in the 1992 presidential debates. Tuscaloosa: University of Alabama
Press.
Benoit, W.L., Blaney, J.R., & Pier, P.M. (1997). A functional approach to televised
political spots: acclaiming, attacking, defending. Communication Quarterly, 45,
1-20.
Benoit, W.L., Blaney, J.R., & Pier, P.M. (1998). A functional analysis of the 1988 Bush-
Dukakis presidential debates. Argumentation and Advocacy.
Boorstin, D.J. (1972). The image: Or what happened to the American dream? New
York: Atheneum Co.
Brazeal, L.M., & Benoit, W.L. (2001). A functional analysis of congressional television
spots, 1986-2000. Communication Quarterly, 49, 437-453.
Bryan, K. (1997). Political communications and agenda-setting in low-involvement
races. Unpublished Ph.D dissertation. University of Texas at Austin.
Cohen, J. (1960). A coefficient of agreement for nominal scales. Educational and
Psychological Measurement, 20, 37-46.
Garamone, G.M. (1985). Effects of negative political advertising: The roles of sponsor
and rebuttal. Journal of Broadcasting & Electronic Media, 29, 2, 147-159.
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