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A Functional Approach to Political Advertising
Unformatted Document Text:  22 Appendix Ι Tables Table 1. Functions of Utterances in Newspaper Advertisements Acclaims Attacks Defenses Newspaper Ads 118 (52.2%) 103 (45.5%) 6 (2.2%) Table 2. Topic of Utterances in Newspaper Advertisements Policy Character Newspaper Ads 121 (54%) 103 (46%) Table 3. Acclaims versus Attacks for Incumbent and Challenger Acclaims Attacks Total Incumbent: Lee 73 (62%) 45 (44%) 118 Challenger: Kim 42 (38%) 58 (56%) 100 Total 115 103 218

Authors: Lee, Cheolhan. and Choi, Yun Jung.
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22
Appendix
Ι
Tables
Table 1.
Functions of Utterances in Newspaper Advertisements
Acclaims
Attacks
Defenses
Newspaper Ads
118 (52.2%)
103 (45.5%)
6 (2.2%)
Table 2.
Topic of Utterances in Newspaper Advertisements
Policy
Character
Newspaper Ads
121 (54%)
103 (46%)
Table 3.
Acclaims versus Attacks for Incumbent and Challenger
Acclaims
Attacks
Total
Incumbent: Lee
73 (62%)
45 (44%)
118
Challenger: Kim
42 (38%)
58 (56%)
100
Total 115
103
218


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