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24
Appendix
ΙΙ
Examples of Acclaims and Attacks on Each Form of Policy and Character
Policy
Past Deeds: Acclaim
KIM: I supported the bill that helped more students to study at the college.
Past Deeds: Attack
KIM: The incumbent party exacerbates the gap between the rich and the poor.
Future Plans: Acclaim
Lee: I guarantee that the poor people receive the minimum cost of living (800$/month).
Future Plans: Attack
KIM: Lee’s economic plan to increase the government spending will ruin the Korean
economy again.
General Goals: Acclaim
LEE: I will produce one million new jobs.
General Goals: Attack
LEE: Kim’s radical ideas will undermine the social stability.
Character
Personal Qualities: Acclaim
LEE: It is only Lee who will keep promises.
Personal Qualities: Attack
LEE: Big-mouth will not save our economy
Leadership Ability: Acclaim
KIM: Only Kim’s seasoned leadership can save our nation from this economic crisis.
Leadership Ability: Attacks
Kim: Absence of incumbent party’s leadership caused the economic crisis
Ideals: Acclaim
LEE: I am the only candidate with sound mind and body.
Ideals: Attacks
LEE: We cannot live by Kim’s radical ideology.
These excerpts were taken from 1997 Korean newspaper advertisements during
presidential election.
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