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How to Save the World

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Abstract:

This study explores successful operating procedures of environmental non-profit organizations in Boston, Massachusetts and London, England. It compares the differences and similarities among 15 non-profit agencies. Data were gathered through structured interviews over a seven-month period in 2002. The study provides insight on the overall organizational structure and communications foci of the organizations. Issues examined were member recruitment, fundraising techniques, solicitation from corporations, generation of media attention, lobbying techniques and the establishment of relationships with other similar organizations. One trend that emerged from the data describes networking and partnerships that developed between two or more related organizations. The second trend that emerged explores the rise in the number of corporations attempting to portray a more socially responsible image and the potential affect of that effort on the future of the environmental movement.

Most Common Document Word Stems:

organ (132), environment (94), public (72), relat (57), group (55), one (54), member (49), corpor (42), agenc (40), interview (38), issu (36), boston (34), nonprofit (29), studi (22), base (22), effort (22), media (21), mission (20), campaign (20), year (20), london (19),

Author's Keywords:

environment, public relations, nonprofit organizations, international
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Nordhoff, Andrew. and Downes, Edward. "How to Save the World" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111753_index.html>

APA Citation:

Nordhoff, A. and Downes, E. J. , 2003-05-27 "How to Save the World" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111753_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study explores successful operating procedures of environmental non-profit organizations in Boston, Massachusetts and London, England. It compares the differences and similarities among 15 non-profit agencies. Data were gathered through structured interviews over a seven-month period in 2002. The study provides insight on the overall organizational structure and communications foci of the organizations. Issues examined were member recruitment, fundraising techniques, solicitation from corporations, generation of media attention, lobbying techniques and the establishment of relationships with other similar organizations. One trend that emerged from the data describes networking and partnerships that developed between two or more related organizations. The second trend that emerged explores the rise in the number of corporations attempting to portray a more socially responsible image and the potential affect of that effort on the future of the environmental movement.

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Document Type: .PDF
Page count: 26
Word count: 8936
Text sample:
(Tracking Number: ICA-15-11259) How to Save the World An Examination of Effective Practices of Non-Profit Environmental Organizations in the United States and England Introduction I think everyone underestimates public relations. Without letting people know what we do and without communicating our campaign names we can’t change the public’s perception we can’t change the perception of the government and we can’t change the opinions of leaders and decision makers. Unless we are able to do that on a consistent and
26 Post J.E. Lawrence A.T. and Weber J. (2002). Business and Society: Corporate Strategy Public Policy and Ethics. Boston: McGraw-Hill Irwin. Princep T. and Finger M. (1994). Environmental NGOs in World Politics: Linking the local with the Global. London: Routledge. Rampton S. and Stauber J. (1995). Toxic Sludge is Good for You: Lies Damn Lies and the Public Relations Industry. Monroe ME: Shelton-Rampton. Seitel F.P. (2001). The Practice of Public Relations. Upper Saddle River NJ: Prentice Hall Wilcox D.L.


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