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Reading electronic mail at the office: Exploring how and why organizational members read information
Unformatted Document Text:  Reading electronic mail 14 represented in one case. Twelve cases were distinguished for organization A, which means that every possible combination of information type and source existed. The participants of organization B did not receive email messages which contained social information and were sent by top managers. Therefore, eleven cases were distinguished for this organization. Furthermore, the participants of organization C did not receive email messages from top managers containing organizational or social information. Therefore, ten cases were distinguished for this organization. MDS was used to locate the best representation of these cases in a multidimensional space. A first decision to be made is about the dimensionality of this space. Running PROXSCAL in SPSS 10.1 (Busing, Commandeur, & Heiser, 1997), a skree plot analysis of goodness-of-fit measures suggested a two-dimensional solution for all three analyses. Therefore, the Figures 1, 3, and 5 present the two-dimensional scatterplot of the cases of each organization. To interpret what such a plot means, vectors are included in the plot. These vectors represent the way in which the email messages were read. The directions of these vectors were computed from regressions in which the way in which the email messages were read are predicted from the positions of the cases in the plot. Table 2 presents the results of those regressions with an R² larger than .70 (Kruskal & Wish, 1978, p. 34), for all three organizations. These vectors are included in Figures 1, 3, and 5. ------------------------------ Insert Table 2 about here ------------------------------ To explore the assumption that the way in which organizational members read email messages is associated with their need for cognition and the role information played in

Authors: de Bakker, Suzanne. and Elving, Wim.
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Reading electronic mail 14
represented in one case. Twelve cases were distinguished for organization A, which means
that every possible combination of information type and source existed. The participants of
organization B did not receive email messages which contained social information and were
sent by top managers. Therefore, eleven cases were distinguished for this organization.
Furthermore, the participants of organization C did not receive email messages from top
managers containing organizational or social information. Therefore, ten cases were
distinguished for this organization.
MDS was used to locate the best representation of these cases in a multidimensional
space. A first decision to be made is about the dimensionality of this space. Running
PROXSCAL in SPSS 10.1 (Busing, Commandeur, & Heiser, 1997), a skree plot analysis of
goodness-of-fit measures suggested a two-dimensional solution for all three analyses.
Therefore, the Figures 1, 3, and 5 present the two-dimensional scatterplot of the cases of each
organization. To interpret what such a plot means, vectors are included in the plot. These
vectors represent the way in which the email messages were read. The directions of these
vectors were computed from regressions in which the way in which the email messages were
read are predicted from the positions of the cases in the plot. Table 2 presents the results of
those regressions with an R² larger than .70 (Kruskal & Wish, 1978, p. 34), for all three
organizations. These vectors are included in Figures 1, 3, and 5.
------------------------------
Insert Table 2 about here
------------------------------
To explore the assumption that the way in which organizational members read email
messages is associated with their need for cognition and the role information played in


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