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Reading electronic mail at the office: Exploring how and why organizational members read information
Unformatted Document Text:  Reading electronic mail 15 performing their job, data about the way in which the participants read the email messages were aggregated on the basis of the participants’ need for cognition (three categories) and on the role information plays in performing their daily job (three categories). The aggregation resulted in a maximum of nine separate cases for each organization in which each case represents a certain combination of the extent of the need for cognition and the extent information plays a role in performing the job. For example, all participants with a low need for cognition and for which information played a small role in performing their job are represented in one case. For organization A, there were no participants with both an average and a high need for cognition and for which information played an average role in performing their job. Therefore, seven cases were distinguished for this organization. For organization B, there were no participants of which information played a small role in performing their job. Furthermore, there were no participants with a low need for cognition and for which information played an average role in performing their job. This means that five cases were distinguished for this organization. For organization C, there were no participants with an average need for cognition and for which information played an average role in performing their job, and there were no participants with a high need for cognition and for which information played a small role in performing their job. Therefore, seven cases were distinguished for this organization. MDS was used to locate the best representation of these cases in a multidimensional space. With respect to the dimensionality of this space, a skree plot analysis of goodness-of-fit measures suggested a two-dimensional solution for all three analyses. Therefore, the Figures 2, 4, and 6 present the two-dimensional scatterplot of the cases of each organization. The vectors included in the plot represent the way in which the participants read the email messages. The directions of these vectors were computed from regressions in which the way in which the participants read the email messages are predicted from the positions of the cases

Authors: de Bakker, Suzanne. and Elving, Wim.
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Reading electronic mail 15
performing their job, data about the way in which the participants read the email messages
were aggregated on the basis of the participants’ need for cognition (three categories) and on
the role information plays in performing their daily job (three categories). The aggregation
resulted in a maximum of nine separate cases for each organization in which each case
represents a certain combination of the extent of the need for cognition and the extent
information plays a role in performing the job. For example, all participants with a low need
for cognition and for which information played a small role in performing their job are
represented in one case. For organization A, there were no participants with both an average
and a high need for cognition and for which information played an average role in performing
their job. Therefore, seven cases were distinguished for this organization. For organization B,
there were no participants of which information played a small role in performing their job.
Furthermore, there were no participants with a low need for cognition and for which
information played an average role in performing their job. This means that five cases were
distinguished for this organization. For organization C, there were no participants with an
average need for cognition and for which information played an average role in performing
their job, and there were no participants with a high need for cognition and for which
information played a small role in performing their job. Therefore, seven cases were
distinguished for this organization.
MDS was used to locate the best representation of these cases in a multidimensional
space. With respect to the dimensionality of this space, a skree plot analysis of goodness-of-fit
measures suggested a two-dimensional solution for all three analyses. Therefore, the Figures
2, 4, and 6 present the two-dimensional scatterplot of the cases of each organization. The
vectors included in the plot represent the way in which the participants read the email
messages. The directions of these vectors were computed from regressions in which the way
in which the participants read the email messages are predicted from the positions of the cases


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