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Reading electronic mail at the office: Exploring how and why organizational members read information
Unformatted Document Text:  Reading electronic mail 17 job information can be considered as one cluster and email messages containing organizational information can be considered as another cluster. Of these two clusters, the cluster with messages containing job information were read more in their entirety and more thoroughly than the cluster with messages containing organizational information. With regard to the email messages containing social information, the way in which these messages were read seems to depend on the source of the email message. For example, email messages containing social information from someone outside the organization were read quite in their entirety and quite thoroughly, while email messages containing social information from middle and top managers were not read very well. ------------------------------ Insert Figure 2 about here ------------------------------ The results in Figure 2 show, that the cases are clustered on the degree of the need for cognition of the participants from organization A. This means that the degree of the participants’ need for cognition determines the way in which they read the email messages they received at the office. In particular, the participants with an average or a high need for cognition read the email messages less in their entirety and less thoroughly than the participants with a low need for cognition. The participants with a low need for cognition, on the other hand, read the email messages quite in their entirety and quite thoroughly. However, this is only the case for the participants for which information played a small or average role in performing their job.

Authors: de Bakker, Suzanne. and Elving, Wim.
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Reading electronic mail 17
job information can be considered as one cluster and email messages containing
organizational information can be considered as another cluster. Of these two clusters, the
cluster with messages containing job information were read more in their entirety and more
thoroughly than the cluster with messages containing organizational information.
With regard to the email messages containing social information, the way in which
these messages were read seems to depend on the source of the email message. For example,
email messages containing social information from someone outside the organization were
read quite in their entirety and quite thoroughly, while email messages containing social
information from middle and top managers were not read very well.
------------------------------
Insert Figure 2 about here
------------------------------
The results in Figure 2 show, that the cases are clustered on the degree of the need for
cognition of the participants from organization A. This means that the degree of the
participants’ need for cognition determines the way in which they read the email messages
they received at the office. In particular, the participants with an average or a high need for
cognition read the email messages less in their entirety and less thoroughly than the
participants with a low need for cognition. The participants with a low need for cognition, on
the other hand, read the email messages quite in their entirety and quite thoroughly. However,
this is only the case for the participants for which information played a small or average role
in performing their job.


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