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Reading electronic mail at the office: Exploring how and why organizational members read information
Unformatted Document Text:  Reading electronic mail 35 Dimension 2 D im e n s io n 1 low nfc-large role information high nfc-large role information high nfc-small role information average nfc-large role information average nfc-average role information skimming the email reading the whole email reading a part of the email reading the email very thoroughly Figure 4. Organization B: plot of need for cognition and role of information on job of participants

Authors: de Bakker, Suzanne. and Elving, Wim.
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background image
Reading electronic mail 35
Dimension 2
D
i
m
e
n
s
i
o
n
1
low nfc-large role information
high nfc-
large role information
high nfc-small role information
average nfc-large role information
average nfc-average role information
skimming the email
reading the whole email
reading a part of the email
reading the email very thoroughly
Figure 4.
Organization B: plot of need for cognition and role of information on job of
participants


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