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How to Save the World
Unformatted Document Text:  11 Newsletters One public relations publication that is common among all organizations in Boston and London is a newsletter. Most newsletters are written in typical magazine format, with articles and photographs contributed by staff members along with the occasional member submission. All newsletters have membership cards on the last page, and most have an acknowledgement page thanking various members, volunteers, and corporations for their recent efforts. Variations include length of newsletter (4 –10 pages), four color versus black and white, printed on recycled paper or not, and issue frequency (monthly – biannually). A few agencies are phasing out their paper-based newsletters and are simply emailing them to members in an effort to save paper and postage costs. What fundraising techniques have you found to be most successful? The one sweeping similarity between the agencies interviewed for this study is that not one was completely comfortable with its financial status. The interviews conducted pointed out that fundraising is a constant effort and a consistent source of stress for those involved. That said, each organization has its own distinct approach to raise funds. A few agencies continue their fundraising efforts 12 months a year to ensure a constant flow of support. Other organizations bank most of their public relations efforts on organizing a single event. One agency in Boston hosts a dinner and an awards ceremony in which people and corporations buy tickets or sponsor tables for the gala event which includes live jazz, an open bar and a dinner. Most of the food and beverages are donated and the event raises over $50,000 in one night. Other groups hold other annual events designed to raise awareness as well as funds. An organization that protects Boston’s largest river holds a canoe and kayak race every year in which teams solicit funds from sponsors and then race for contributed prizes along the Charles River. The group uses its awards ceremony to highlight areas of success during the past year and issues it will concentrate on in the future. In addition, the organization is also developing a water filtration product designed to stem the depletion of groundwater in areas where it is used. The product will soon be available on its website and all proceeds will go directly to the agency. A majority of respondents rely on federal grants instead of a generous membership base to keep them in the red. One Boston-based group focused on neighborhood development and

Authors: Nordhoff, Andrew. and Downes, Edward.
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11
Newsletters
One public relations publication that is common among all organizations in Boston and London is
a newsletter. Most newsletters are written in typical magazine format, with articles and
photographs contributed by staff members along with the occasional member submission. All
newsletters have membership cards on the last page, and most have an acknowledgement page
thanking various members, volunteers, and corporations for their recent efforts. Variations
include length of newsletter (4 –10 pages), four color versus black and white, printed on recycled
paper or not, and issue frequency (monthly – biannually). A few agencies are phasing out their
paper-based newsletters and are simply emailing them to members in an effort to save paper and
postage costs.
What fundraising techniques have you found to be most successful?
The one sweeping similarity between the agencies interviewed for this study is that not one was
completely comfortable with its financial status. The interviews conducted pointed out that
fundraising is a constant effort and a consistent source of stress for those involved. That said,
each organization has its own distinct approach to raise funds.
A few agencies continue their fundraising efforts 12 months a year to ensure a constant flow of
support. Other organizations bank most of their public relations efforts on organizing a single
event. One agency in Boston hosts a dinner and an awards ceremony in which people and
corporations buy tickets or sponsor tables for the gala event which includes live jazz, an open bar
and a dinner. Most of the food and beverages are donated and the event raises over $50,000 in
one night.
Other groups hold other annual events designed to raise awareness as well as funds. An
organization that protects Boston’s largest river holds a canoe and kayak race every year in which
teams solicit funds from sponsors and then race for contributed prizes along the Charles River.
The group uses its awards ceremony to highlight areas of success during the past year and issues
it will concentrate on in the future. In addition, the organization is also developing a water
filtration product designed to stem the depletion of groundwater in areas where it is used. The
product will soon be available on its website and all proceeds will go directly to the agency.
A majority of respondents rely on federal grants instead of a generous membership base to keep
them in the red. One Boston-based group focused on neighborhood development and


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