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How to Save the World
Unformatted Document Text:  13 about the animals as you are!’ We are quite hesitant to partner up with a corporation until we have established that is in both our best interests. But CSR is definitely on the rise and we will see more of it in the next few years.” Despite this wariness, the interviews suggest that several organizations embrace this new trend. Similar to fundraising, there are many approaches to this partnership that have proven to be major successes for the agencies examined in this study. There are varying degrees of campaign durations as the relationship could last for one evening (sponsoring a table at a fundraiser) or several years (using a long-term corporate-funded grant). The following list highlights some of the more creative and noteworthy campaigns employed by the organizations interviewed for this study: • A consortium of groups within New England have a set up several political action committees with corporations through which employees can designate a specific portion of their monthly paycheck to go directly to the group. They can also specify which of the 75 member organizations their funds will directly support. • A wetland conservation group built a grand cluster of buildings next to its 105-acre wetland preserve. These buildings include a conference room, observatory tower, and restaurant made available to member corporations for off-site meetings, workshops, cocktail parties, and other functions. • A London-based group that concentrates its efforts on sustaining wildflower habitat has teamed up with clothing manufacturer to promote its “County Flowers Project” in which citizens all over the UK are asked to vote on the wildflower they want to be the symbol of their county. The manufacturer has provided voting boxes in all its retail stores and states that the winning flowers could provide the inspiration for next season’s fashion lineup. • One Boston-area organization targets corporate executives who are current individual members. Several executives have been so pleased with their memberships they have allowed the group to present its goals to the corporation’s board of directors in hopes it will elect to join on a corporate level or establish a partnership.

Authors: Nordhoff, Andrew. and Downes, Edward.
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about the animals as you are!’ We are quite hesitant to partner up with a corporation until we
have established that is in both our best interests. But CSR is definitely on the rise and we will
see more of it in the next few years.”
Despite this wariness, the interviews suggest that several organizations embrace this new trend.
Similar to fundraising, there are many approaches to this partnership that have proven to be major
successes for the agencies examined in this study. There are varying degrees of campaign
durations as the relationship could last for one evening (sponsoring a table at a fundraiser) or
several years (using a long-term corporate-funded grant). The following list highlights some of
the more creative and noteworthy campaigns employed by the organizations interviewed for this
study:
A consortium of groups within New England have a set up several political action
committees with corporations through which employees can designate a specific portion of
their monthly paycheck to go directly to the group. They can also specify which of the 75
member organizations their funds will directly support.
A wetland conservation group built a grand cluster of buildings next to its 105-acre
wetland preserve. These buildings include a conference room, observatory tower, and
restaurant made available to member corporations for off-site meetings, workshops,
cocktail parties, and other functions.
A London-based group that concentrates its efforts on sustaining wildflower habitat has
teamed up with clothing manufacturer to promote its “County Flowers Project” in which
citizens all over the UK are asked to vote on the wildflower they want to be the symbol of
their county. The manufacturer has provided voting boxes in all its retail stores and states
that the winning flowers could provide the inspiration for next season’s fashion lineup.
One Boston-area organization targets corporate executives who are current individual
members. Several executives have been so pleased with their memberships they have
allowed the group to present its goals to the corporation’s board of directors in hopes it
will elect to join on a corporate level or establish a partnership.


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