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How to Save the World
Unformatted Document Text:  17 alleviates significant pressure from stretched budgets. But finance is only a small piece of the puzzle. The larger pieces include an exponential member base that can provide impressive depth to the importance of an issue. To illustrate, one group that specializes in native plant protection has taken their 12,500 members and joined a wildlife coalition to be part of a combined membership of more than 6 million citizens across the UK. Working partnerships between different organizations are on the rise and are achieving tangible victories for threatened wildlife. One recent resounding success occurred when a marine laboratory partnered with a wetland trust in London to bring back the endangered water vole from the brink of extinction. The laboratory paid for and monitored the breeding of two captive water voles and trust built a suitable habitat for the newborns and their parents in one of its wetland sanctuaries. Both groups are hopeful this cooperative effort can continue in the future as the list of endangered species continues to grow by the day. Building Bridges In the extremely competitive arena of enduring non-profit environmental organizations, a focus on establishing organization-to-organization relationships is a welcome change…. But, there will always be that aggressive edge to the movement, points out one networking proponent: “It’s still a very competitive marketplace. There is quite a split between the organizations on their marketing side where they are competing for money and the campaigning side where they are trying to accomplish there environmental goals. People are starting to realize that is worth joining forces in order to get the mission across. The message and the mission is more important than any one particular organization.” Competition for money is the largest obstacle in the path of a seamless network of environmental activists. People can only give so much and there are an extraordinary number of worthy causes out there. “We try to cut up this huge cake of supporters and funds,” analogizes one fundraiser. “We all get a piece but it gets frustrating when other groups seem to take more than their share.” Networking is a way of enlarging everyone’s “piece;” a way to make sure that no one goes hungry. Over the years several groups did go hungry and were forced to dissolve due to financial difficulties. Yet, survival of the fittest in this environment is not necessarily a bad thing. “A few years ago, there were simply too many organizations and they was a lot of overlap with one-

Authors: Nordhoff, Andrew. and Downes, Edward.
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alleviates significant pressure from stretched budgets. But finance is only a small piece of the
puzzle. The larger pieces include an exponential member base that can provide impressive depth
to the importance of an issue. To illustrate, one group that specializes in native plant protection
has taken their 12,500 members and joined a wildlife coalition to be part of a combined
membership of more than 6 million citizens across the UK.
Working partnerships between different organizations are on the rise and are achieving tangible
victories for threatened wildlife. One recent resounding success occurred when a marine
laboratory partnered with a wetland trust in London to bring back the endangered water vole from
the brink of extinction. The laboratory paid for and monitored the breeding of two captive water
voles and trust built a suitable habitat for the newborns and their parents in one of its wetland
sanctuaries. Both groups are hopeful this cooperative effort can continue in the future as the list
of endangered species continues to grow by the day.
Building Bridges
In the extremely competitive arena of enduring non-profit environmental organizations, a focus
on establishing organization-to-organization relationships is a welcome change…. But, there will
always be that aggressive edge to the movement, points out one networking proponent: “It’s still
a very competitive marketplace. There is quite a split between the organizations on their
marketing side where they are competing for money and the campaigning side where they are
trying to accomplish there environmental goals. People are starting to realize that is worth
joining forces in order to get the mission across. The message and the mission is more important
than any one particular organization.”
Competition for money is the largest obstacle in the path of a seamless network of environmental
activists. People can only give so much and there are an extraordinary number of worthy causes
out there. “We try to cut up this huge cake of supporters and funds,” analogizes one fundraiser.
“We all get a piece but it gets frustrating when other groups seem to take more than their share.”
Networking is a way of enlarging everyone’s “piece;” a way to make sure that no one goes
hungry.
Over the years several groups did go hungry and were forced to dissolve due to financial
difficulties. Yet, survival of the fittest in this environment is not necessarily a bad thing. “A few
years ago, there were simply too many organizations and they was a lot of overlap with one-


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