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How to Save the World
Unformatted Document Text:  25 References Baskin, O. and Arnoff, C. (1992). Public Relations: The Profession and Practice. Dubuque, IA: William C. Brown Publishers. Bates, D. (1998). Public relations for charities and other nonprofit organizations. In P. Lesly (Ed.), Lesly’s Handbook of Public Relations and Communications. (569-590). Lincolnwood, IL: NTC/Contemporary Publishing Company. Billis, D. (1993). What can nonprofits and businesses learn from each other? In D.C. Hammack & D.R. Young (Eds.), Nonprofit Organizations in a Market Economy (pp. 319-341). San Francisco: Jossey- Bass Publishers. Ciconte, B. K. and Jacob, J.G. (1997). Fund-Raising Basics: A Complete Guide. Gaithersburg, MD: Aspen Publications. Cutlip, S.M., Center, A.H, and Broom, G.M. (1994). Effective Public Relations. Englewood Cliffs, NJ: Prentice Hall. Grunig, L.A. (1989). Activism Revisited: The changing nature of communication through organizational public relations. Monographs in Environmental Education and Environmental Studies, Volume 5. Howard, E. (1998). Swooshed! What activists are teaching Nike. Public Relations Strategist, Fall, 1998, 38-41. Kelly, S.C. (1997). Environmental issues in public relations: a matter of credibility. In C.L. Caywood (Ed.), The Handbook of Strategic Public Relations & Integrated Communications. (207-221). New York: McGraw-Hill. Kennedy, L.W. (1991). Quality Management in the Nonprofit World. San Francisco: Jossey-Bass Publishers. Kotler, P., and Anderson, A.R. (1996). Strategic Marketing for Nonprofit Organizations. Upper Saddle River, NJ: Prentice Hall.. Lesly, P. (1998). Other functions, principles, and trends. In P. Lesly (Ed.), Lesly’s Handbook of Public Relations and Communications (733-752). Lincolnwood, IL: NTC/Contemporary Publishing Company. Marshall, C. and Rossman, B. (1989). Designing Qualitative Research. Newbury Park: Sage Publications. Merriam, S.B. and Associates. (2002). Qualitative Research in Practice. San Francisco: Jossey- Bass. NGO—Friend or Foe? (1999) World Watch, 12 no.2, March/April. Payne, R. A. (1995). Nonprofit Environmental Organizations in World Politics: Domestic Structure and Transnational Relations. Policy Studies Review, 14, Spring/Summer, 171-182. Peak, B. (1998). Community relations. In P. Lesly (Ed.), Lesly’s Handbook of Public Relations and Communications (113-136). Lincolnwood, IL: NTC/Contemporary Publishing Company.

Authors: Nordhoff, Andrew. and Downes, Edward.
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25
References
Baskin, O. and Arnoff, C. (1992). Public Relations: The Profession and Practice. Dubuque, IA:
William C. Brown Publishers.
Bates, D. (1998). Public relations for charities and other nonprofit organizations. In P. Lesly (Ed.),
Lesly’s Handbook of Public Relations and Communications. (569-590). Lincolnwood, IL:
NTC/Contemporary Publishing Company.
Billis, D. (1993). What can nonprofits and businesses learn from each other? In D.C. Hammack &
D.R. Young (Eds.), Nonprofit Organizations in a Market Economy (pp. 319-341). San Francisco: Jossey-
Bass Publishers.
Ciconte, B. K. and Jacob, J.G. (1997). Fund-Raising Basics: A Complete Guide. Gaithersburg,
MD: Aspen Publications.
Cutlip, S.M., Center, A.H, and Broom, G.M. (1994). Effective Public Relations. Englewood Cliffs,
NJ: Prentice Hall.
Grunig, L.A. (1989). Activism Revisited: The changing nature of communication through
organizational public relations. Monographs in Environmental Education and Environmental Studies,
Volume 5.
Howard, E. (1998). Swooshed! What activists are teaching Nike. Public Relations Strategist, Fall,
1998, 38-41.
Kelly, S.C. (1997). Environmental issues in public relations: a matter of credibility. In C.L.
Caywood (Ed.), The Handbook of Strategic Public Relations & Integrated Communications. (207-221).
New York: McGraw-Hill.
Kennedy, L.W. (1991). Quality Management in the Nonprofit World. San Francisco: Jossey-Bass
Publishers.
Kotler, P., and Anderson, A.R. (1996). Strategic Marketing for Nonprofit Organizations. Upper
Saddle River, NJ: Prentice Hall..
Lesly, P. (1998). Other functions, principles, and trends. In P. Lesly (Ed.), Lesly’s Handbook of
Public Relations and Communications (733-752). Lincolnwood, IL: NTC/Contemporary Publishing
Company.
Marshall, C. and Rossman, B. (1989). Designing Qualitative Research. Newbury Park: Sage
Publications.
Merriam, S.B. and Associates. (2002). Qualitative Research in Practice. San Francisco: Jossey-
Bass.
NGO—Friend or Foe? (1999) World Watch, 12 no.2, March/April.
Payne, R. A. (1995). Nonprofit Environmental Organizations in World Politics: Domestic
Structure and Transnational Relations. Policy Studies Review, 14, Spring/Summer, 171-182.
Peak, B. (1998). Community relations. In P. Lesly (Ed.), Lesly’s Handbook of Public Relations
and Communications (113-136). Lincolnwood, IL: NTC/Contemporary Publishing Company.


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