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How to Save the World
Unformatted Document Text:  7 Presentation of Findings The goal of this study is to help environmental organizations in their efforts to gain members, funding, and strengthen their voice in the media and the public at large. For this reason, the findings focus primarily on different approaches to these fundamental issues. Due to the abundance of information received throughout the interviews, many specific practices are mentioned in “bullet form” to summarize a majority of findings. Campaigns and methods that are particularly interesting or innovative will be described in detail, while the procedures that have remained in practice for decades will be mentioned briefly. In addition, possible trends and new developments will be explored. How would you define the main mission of your organization? Six of the agencies that took part in the interviews are primarily concerned with land issues, three with wildlife conservation, two with water-related issues, two are all-encompassing, and two are umbrella groups. (An umbrella group is defined as an alliance of at least 40 environmental organizations, and deals with a myriad of issues. The director of one Boston-based umbrella group stated that, “It often seems like our primary issue is simply effective communication.”) Predictably, the missions of the charities are quite varied. Location, Location, Location One commonality of the distinctive missions is a reference to their location. For example, the mission of a small Boston-based agency is to “protect the Charles River and water resources within its watershed” which is quite local, considering the Charles is only 80 miles long. This can be compared to the extensive mission of a global organization that was interviewed for this study which pledges to “stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.” Also, English organizations had just one office in the city of London, they were able to direct their efforts to national campaigns. This is a luxury that a single office in the US could not contemplate, due to the sheer size and population of the country. Thus, many agencies based in London enjoy the opportunity to conduct their affairs with the entire country in mind while several of Boston’s agencies were considerably more local in their efforts.

Authors: Nordhoff, Andrew. and Downes, Edward.
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7
Presentation of Findings
The goal of this study is to help environmental organizations in their efforts to gain members,
funding, and strengthen their voice in the media and the public at large. For this reason, the
findings focus primarily on different approaches to these fundamental issues. Due to the
abundance of information received throughout the interviews, many specific practices are
mentioned in “bullet form” to summarize a majority of findings. Campaigns and methods that are
particularly interesting or innovative will be described in detail, while the procedures that have
remained in practice for decades will be mentioned briefly. In addition, possible trends and new
developments will be explored.
How would you define the main mission of your organization?
Six of the agencies that took part in the interviews are primarily concerned with land issues, three
with wildlife conservation, two with water-related issues, two are all-encompassing, and two are
umbrella groups. (An umbrella group is defined as an alliance of at least 40 environmental
organizations, and deals with a myriad of issues. The director of one Boston-based umbrella
group stated that, “It often seems like our primary issue is simply effective communication.”)
Predictably, the missions of the charities are quite varied.
Location, Location, Location
One commonality of the distinctive missions is a reference to their location. For example, the
mission of a small Boston-based agency is to “protect the Charles River and water resources
within its watershed” which is quite local, considering the Charles is only 80 miles long. This
can be compared to the extensive mission of a global organization that was interviewed for this
study which pledges to “stop the degradation of the planet’s natural environment and to build a
future in which humans live in harmony with nature.” Also, English organizations had just one
office in the city of London, they were able to direct their efforts to national campaigns. This is a
luxury that a single office in the US could not contemplate, due to the sheer size and population
of the country. Thus, many agencies based in London enjoy the opportunity to conduct their
affairs with the entire country in mind while several of Boston’s agencies were considerably more
local in their efforts.


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