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How to Save the World
Unformatted Document Text:  8 Your Mission, Should You Choose to Accept It… Designing a mission is complicated and many organizations have trouble pinning down their entire existence into one all-encompassing statement. A few agencies mentioned that they continually find themselves rewording their mission statement as their niche in the movement becomes more and more defined. This may be problematic as Kennedy (1991) warns that a mission is the standard by which the organization is measured, and it should be changed only after careful consideration and deliberation. What methods do you employ to recruit members/volunteers? Members do much more than pay their dues every year. They are relied on for grassroots campaigns, counted on to attend town meetings, provide letters to the editors, attract the attention of politicians, and enhance the reputation of the organization. -Membership coordinator in Boston Members in this study range from a forest-centered charity with a membership base of 15, to the collective millions who make up the alliances of the largest environmental coalition in Massachusetts. An Uphill Struggle Membership recruitment represents one of the most difficult and time-consuming tasks in an environmental organization. The methods employed to attract these vital components include a staggering array of tactics. According to those interviewed, proven methods to increase membership include canvassing door-to-door, advertising in outdoor-related magazines, requesting mentions in church announcements, distributing fliers, sponsoring lectures on environmental topics, inserting membership forms in gardening magazines, making announcements at town meetings, writing mass emails, installing booths at children’s fairs and town events, circulating free newsletters in organic supermarkets, placing cold calls and warm calls on the telephone, handing out bumper stickers, spearheading beach cleanups, broadcasting radio interviews, producing promotional videos, making corporate presentations, and sending direct mailers. Different Solutions to a Common Problem The following is a list of successful methods that diverge from common approaches to reach out to potential members:

Authors: Nordhoff, Andrew. and Downes, Edward.
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8
Your Mission, Should You Choose to Accept It…
Designing a mission is complicated and many organizations have trouble pinning down their
entire existence into one all-encompassing statement. A few agencies mentioned that they
continually find themselves rewording their mission statement as their niche in the movement
becomes more and more defined. This may be problematic as Kennedy (1991) warns that a
mission is the standard by which the organization is measured, and it should be changed only
after careful consideration and deliberation.
What methods do you employ to recruit members/volunteers?
Members do much more than pay their dues every year. They are relied on
for grassroots campaigns, counted on to attend town meetings, provide letters
to the editors, attract the attention of politicians, and enhance the reputation of
the organization.
-Membership coordinator in Boston

Members in this study range from a forest-centered charity with a membership base of 15, to the
collective millions who make up the alliances of the largest environmental coalition in
Massachusetts.
An Uphill Struggle
Membership recruitment represents one of the most difficult and time-consuming tasks in an
environmental organization. The methods employed to attract these vital components include a
staggering array of tactics. According to those interviewed, proven methods to increase
membership include canvassing door-to-door, advertising in outdoor-related magazines,
requesting mentions in church announcements, distributing fliers, sponsoring lectures on
environmental topics, inserting membership forms in gardening magazines, making
announcements at town meetings, writing mass emails, installing booths at children’s fairs and
town events, circulating free newsletters in organic supermarkets, placing cold calls and warm
calls on the telephone, handing out bumper stickers, spearheading beach cleanups, broadcasting
radio interviews, producing promotional videos, making corporate presentations, and sending
direct mailers.
Different Solutions to a Common Problem
The following is a list of successful methods that diverge from common approaches to reach out
to potential members:


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