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Beautiful and Bad Women: Media Feminism and The Politics of Its Construction in Taiwan

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Abstract:

This paper uses the image of the new ¡§feminist¡¨¡Xthe beautiful-and-bad woman¡Xto explore how feminism gets defined in popular media in Taiwan and the power relationships involved in this construction of this particular version of feminism, hence, feminist identity. My argument is, the history of popular feminism in Taiwan adheres to two contradictory stories¡Xbeautiful-and-bad, difference and sameness. These two seemingly contradictory rhetorical strategies coexist in order to construct a global female subject for capital production and consumption. In constructing this new feminist subject, Western second¡Vwave feminism is assigned to the past, while American postfeminism is designated as ¡§our¡¨ feminism. This process of translation of Western feminism makes clear the ideology of heterosexuality and consumerism that structure the inclusion and exclusion of heterogeneous feminist events. This selective appropriation of Western feminism has to be explained within the context of media production, Taiwanese women¡¦s movements, and mostly, neocolonialism.

Most Common Document Word Stems:

women (235), femin (179), feminist (118), magazin (88), men (53), construct (52), woman (51), media (48), western (44), differ (43), popular (43), beauti (43), sexual (42), histori (41), bad (40), cultur (36), also (34), ident (33), use (32), new (32), polit (32),

Author's Keywords:

media feminism in Taiwan, representations of Western feminism, postfeminism, translation, neocolonialism
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Name: International Communication Association
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MLA Citation:

Yang, Fangchih. "Beautiful and Bad Women: Media Feminism and The Politics of Its Construction in Taiwan" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111765_index.html>

APA Citation:

Yang, F. I. , 2003-05-27 "Beautiful and Bad Women: Media Feminism and The Politics of Its Construction in Taiwan" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111765_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper uses the image of the new ¡§feminist¡¨¡Xthe beautiful-and-bad woman¡Xto explore how feminism gets defined in popular media in Taiwan and the power relationships involved in this construction of this particular version of feminism, hence, feminist identity. My argument is, the history of popular feminism in Taiwan adheres to two contradictory stories¡Xbeautiful-and-bad, difference and sameness. These two seemingly contradictory rhetorical strategies coexist in order to construct a global female subject for capital production and consumption. In constructing this new feminist subject, Western second¡Vwave feminism is assigned to the past, while American postfeminism is designated as ¡§our¡¨ feminism. This process of translation of Western feminism makes clear the ideology of heterosexuality and consumerism that structure the inclusion and exclusion of heterogeneous feminist events. This selective appropriation of Western feminism has to be explained within the context of media production, Taiwanese women¡¦s movements, and mostly, neocolonialism.

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Document Type: .PDF
Page count: 25
Word count: 10005
Text sample:
Beautiful-and-Bad Women: Media Feminism and The Politics of Its Construction in Taiwan1 Office Chronicle (3): A woman’s sexy figure is the best tool to trap a good job and money and it is very difficult for men to unwind the trap! We live in new times now. [Prominent feminists] Shi Ji-qing and Chiu Zhang now shop at their designated sex stores. Ever since [feminist] He Chuen-riu proclaims sexual autonomy for women we have liberated ourselves from sex and love.
Lisa Maria. 2001. “Against Generational Thinking or Some Things That ‘Third Wave’ Feminism Isn’t.” Women’s Studies in Communication. 24(1): 107-121. Heywood Leslie and Drake jennifer. 1997. “Introduction.” Third Wave Agenda. 1-20. Minnesota University Press. Sidler Michele. 1997. “Living in McJobdom: Third Wave Feminism and Class Inequality.” Third Wave Agenda. 25-39. Minnesota University Press. Siegel Deborah. 1997. “Reading Between the Waves: Feminist Historiography in a ‘Postfeminist’ Moment.” Third Wave Agenda. 55-82. Minnesota University Press. 1997 26 2 75-97. 24 1994


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