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Defining Viewer Typologies: Identifying Television Channel Repertoires in Multi-Channel Television Environments

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Abstract:

Twenty-six people participated in this Q study. They sorted cable television channels by frequency and affinity. The primary goal was to use these sorts to identify channel repertoires among the respondents. The study found that in some cases there are differences between viewers' favorite television channels and those channels they most frequently view. The study found and labeled five distinct types of channel repertoires related to frequency and six related to affinity. Channel repertoires were found to sometimes, though not always, correlate with demographic or psychographic characteristics. And finally, several channels - notably the traditional broadcast channels - cross viewer types.

Most Common Document Word Stems:

factor (243), channel (233), 1 (103), score (88), 2 (84), 4 (82), 5 (78), viewer (77), sort (76), televis (72), group (68), 3 (63), network (57), rnk (55), load (55), one (54), x (52), tabl (52), also (51), espn (50), respond (48),

Author's Keywords:

selective exposure, cable television, channel repertoire, q methodology
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Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://www.allacademic.com/meta/p111768_index.html
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MLA Citation:

Reber, Bryan. and Harriss, Chandler. "Defining Viewer Typologies: Identifying Television Channel Repertoires in Multi-Channel Television Environments" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111768_index.html>

APA Citation:

Reber, B. H. and Harriss, C. W. , 2003-05-27 "Defining Viewer Typologies: Identifying Television Channel Repertoires in Multi-Channel Television Environments" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111768_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Twenty-six people participated in this Q study. They sorted cable television channels by frequency and affinity. The primary goal was to use these sorts to identify channel repertoires among the respondents. The study found that in some cases there are differences between viewers' favorite television channels and those channels they most frequently view. The study found and labeled five distinct types of channel repertoires related to frequency and six related to affinity. Channel repertoires were found to sometimes, though not always, correlate with demographic or psychographic characteristics. And finally, several channels - notably the traditional broadcast channels - cross viewer types.

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Document Type: .PDF
Page count: 38
Word count: 13699
Text sample:
Defining Viewer Typologies: Identifying Television Channel Repertoires in Multi-Channel Television Environments Chandler Harriss Doctoral Candidate College of Communication and Information Sciences University of Alabama Bryan H. Reber Ph.D. Assistant Professor of Public Relations Department of Advertising and Public Relations College of Communication and Information Sciences University of Alabama Contact the first author at: University of Alabama College of Communication and Information Sciences Box 870152 Tuscaloosa Alabama 35487-0172; Telephone: 205/759-4782; E-mail: chad@frogbritches.com 2 Abstract Twenty-six people participated in this Q
9-16. Sloan W. D. Ed. (1990). Makers of the Media Mind. Hillsdale NJ Lawrence Erlbaum Associates Publishers. Stephen T. D. (1985). "Q-Methodology in Communication Science: An Introduction." Communication Quarterly 33(3): 193-208. Stephenson W. (1953). The Study of Behavior. Chicago University of Chicago Press. Stephenson W. (1967). The Play Theory of Mass Communication. Chicago IL University of Chicago Press. Webster J. G. and L. W. Lichty (1991). Rating Analysis: Theory and Practice. Hillsdale NJ Lawrence Erlbaum Associates. Zillmann D. and


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