All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Beautiful and Bad Women: Media Feminism and The Politics of Its Construction in Taiwan
Unformatted Document Text:  10 travel alone to Paris to meet Beauvoir for feminist enlightenment. This is a feminism that celebrates consumption as the tool for securing her feminist/feminine identity. III. Feminism’s Other Both bad–woman feminism and beautiful-woman feminism conform to a rule of consistency—the construction and denigration of the other. In this section, I will discuss this “other” of Taiwanese popular feminism. I would like to borrow Said’s notion of “a structure of reference and attitude” to talk about how this other is constructed through a discourse of allochronism. Said (1993) defines “ a structure of reference and attitude” as “the way in which structures of location and geographical reference appear in the cultural languages of literature, history, or ethnography, sometimes allusively, sometimes carefully plotted, across several individual works that are not otherwise connected to one another or to an official ideology of empire”(52). Said points out that a shared attitude about writing about a distanced other can be detected across different individual texts. This attitude is sometimes carefully and sometimes ambiguously constructed. As in the notion of “structure of feeling” proposed by R. Williams, this attitude is grounded in shared structures. Similarly, in different women’s magazines and other popular texts, we also discover that a geographically distanced other, in this case, Western feminism, is invoked to justify the creation of a beautiful-and-bad-woman feminism in Taiwan. This shared attitude to treat Western feminism as the other should be located in the neocolonial/global structure in which the need for localization is negotiated and compromised. In popular media, Western feminism is usually defined as radical, man-hating, and old-fashioned. When this definition is invoked, it usually uses one or two sentences to address it in a perfunctory manner and then hurried to the main point that this kind of foreign feminism is incompatible with Taiwanese cultural tradition. When discussing Western feminism, popular media tend to extract certain elements from the second wave feminist movements in the ‘60s and ‘70s as THE Western feminism. For example, “The ‘60s and ‘70s feminist movement took to its heart ‘opposition for opposition’s sake’ and became so emotional that it lost it meaning. Therefore, in order to live with men and maintain harmonious, cooperative relationship with them, some feminists have changed this anti-chauvinism to fighting for equality. I think this kind of feminism is more relevant to our society and our times” (Non-no, 1988:14). This kind of equality-based, man-loving feminism is reiterated over and over again in women’s magazines throughout the ‘80s and ‘90s. This man-loving feminism

Authors: Yang, Fangchih.
first   previous   Page 10 of 25   next   last



background image
10
travel alone to Paris to meet Beauvoir for feminist enlightenment. This is a
feminism that celebrates consumption as the tool for securing her feminist/feminine
identity.
III. Feminism’s Other
Both bad–woman feminism and beautiful-woman feminism conform to a rule of
consistency—the construction and denigration of the other. In this section, I will
discuss this “other” of Taiwanese popular feminism. I would like to borrow Said’s
notion of “a structure of reference and attitude” to talk about how this other is
constructed through a discourse of allochronism. Said (1993) defines “ a structure of
reference and attitude” as “the way in which structures of location and geographical
reference appear in the cultural languages of literature, history, or ethnography,
sometimes allusively, sometimes carefully plotted, across several individual works
that are not otherwise connected to one another or to an official ideology of
empire”(52).
Said points out that a shared attitude about writing about a distanced other can be
detected across different individual texts. This attitude is sometimes carefully and
sometimes ambiguously constructed. As in the notion of “structure of feeling”
proposed by R. Williams, this attitude is grounded in shared structures. Similarly, in
different women’s magazines and other popular texts, we also discover that a
geographically distanced other, in this case, Western feminism, is invoked to justify
the creation of a beautiful-and-bad-woman feminism in Taiwan. This shared attitude
to treat Western feminism as the other should be located in the neocolonial/global
structure in which the need for localization is negotiated and compromised.
In popular media, Western feminism is usually defined as radical, man-hating,
and old-fashioned. When this definition is invoked, it usually uses one or two
sentences to address it in a perfunctory manner and then hurried to the main point that
this kind of foreign feminism is incompatible with Taiwanese cultural tradition.
When discussing Western feminism, popular media tend to extract certain elements
from the second wave feminist movements in the ‘60s and ‘70s as THE Western
feminism. For example, “The ‘60s and ‘70s feminist movement took to its heart
‘opposition for opposition’s sake’ and became so emotional that it lost it meaning.
Therefore, in order to live with men and maintain harmonious, cooperative
relationship with them, some feminists have changed this anti-chauvinism to fighting
for equality. I think this kind of feminism is more relevant to our society and our
times” (Non-no, 1988:14).
This kind of equality-based, man-loving feminism is reiterated over and over
again in women’s magazines throughout the ‘80s and ‘90s. This man-loving feminism


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 10 of 25   next   last

©2012 All Academic, Inc.