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Beautiful and Bad Women: Media Feminism and The Politics of Its Construction in Taiwan
Unformatted Document Text:  23 do not threaten heterosexuality, and their emphasis on individualism is compatible with the man-loving, independent, consuming female subject that women’s magazines demand. As a result, they are easily appropriated to fit into magazines’ demand for lifestyle choices. To avoid this appropriation, we need to constantly come back to what Scott calls echoes, that is, to the voices from different historical subjects erased from this fantastic history that media write for us. In investigating the question of “who is constructing the popular feminist subject,” this analysis informs that a critique of heterosexuality and a critique of exploitative global labor practices (which are made to facilitate the consuming power of first world women) are erased from the man-loving, consumption-as-empowerment feminism that international women’s magazines promote. And these two areas are where the echoes are. Adkins, Lisa. 2001. “Cultural feminization: ‘Money, Sex and Power’ for Women. Signs: Journal of Women in Culture and Society.” Vol. 26. no. 3. pp. 669-695. University of Chicago. Ahmad, Aijaz. 1992. “Orientalism and After: Ambivalence and Metropolitan Location in the Work of Edward Said.” In Theory: Classes, Nations, Literature. Pp. 159-220. NY; Verso. Fabian, Johannes. 1983. Time and The Other: How Anthropology Makes Its Object. NY: Columbia University Press. Coward, Rosalind. 1999. “Do We Need A New Feminism?” Women: A Cultural Review. Vol. 10, no.2. pp. 192-205. Dow, Bonnie. 1996. Prime-Time Feminism: Television, Media Culture, and The Women’s Movement Since 1970s. University of Pennsylvania Press. Kinahan, Anne-Marie. 2001. “Women Who Run From The Wolves: Feminist Critique As Postfeminism.” Canadian Review of American Studies. 31(2001): 31-46. Said, Edward. 1994. Culture and Imperialism. NY: Vintage.

Authors: Yang, Fangchih.
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23
do not threaten heterosexuality, and their emphasis on individualism is compatible
with the man-loving, independent, consuming female subject that women’s magazines
demand. As a result, they are easily appropriated to fit into magazines’ demand for
lifestyle choices.
To avoid this appropriation, we need to constantly come back to what Scott calls
echoes, that is, to the voices from different historical subjects erased from this
fantastic history that media write for us. In investigating the question of “who is
constructing the popular feminist subject,” this analysis informs that a critique of
heterosexuality and a critique of exploitative global labor practices (which are made
to facilitate the consuming power of first world women) are erased from the
man-loving, consumption-as-empowerment feminism that international women’s
magazines promote. And these two areas are where the echoes are.
Adkins, Lisa. 2001. “Cultural feminization: ‘Money, Sex and Power’ for Women.
Signs: Journal of Women in Culture and Society.” Vol. 26. no. 3. pp. 669-695.
University of Chicago.
Ahmad, Aijaz. 1992. “Orientalism and After: Ambivalence and Metropolitan
Location in the Work of Edward Said.” In Theory: Classes, Nations, Literature. Pp.
159-220. NY; Verso.
Fabian, Johannes. 1983. Time and The Other: How Anthropology Makes Its Object.
NY: Columbia University Press.
Coward, Rosalind. 1999. “Do We Need A New Feminism?” Women: A Cultural
Review. Vol. 10, no.2. pp. 192-205.
Dow, Bonnie. 1996. Prime-Time Feminism: Television, Media Culture, and The
Women’s Movement Since 1970s. University of Pennsylvania Press.
Kinahan, Anne-Marie. 2001. “Women Who Run From The Wolves: Feminist Critique
As Postfeminism.” Canadian Review of American Studies. 31(2001): 31-46.
Said, Edward. 1994. Culture and Imperialism. NY: Vintage.


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