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Abstract
Twenty-six people participated in this Q study. They sorted cable television channels by frequency and enjoyment
in watching the channels. The primary goal was to use these sorts to identify factorial channel repertoires among the
respondents. The study found that in many cases there are differences between viewers’ favorite television channels
and those channels they most frequently view. The study found and labeled five distinct types of channel repertoires
related to frequency and six related to affinity. Channel repertoires were found to sometimes, though not always,
correlate with demographic or psychographic characteristics. And finally, several channels – notably the traditional
broadcast channels – cross viewer types.
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