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Defining Viewer Typologies: Identifying Television Channel Repertoires in Multi-Channel Television Environments
Unformatted Document Text:  38 Bibliography Adams, W. J. (2000). "How People Watch Television as Investigated Using Focus Group Techniques." Journal of Broadcasting & Electronic Media 44(1): 78-93. Barbosa, J. C., P. Willoughby, et al. (1998). "Statistical Methodology: VII. Q-Methodology, a Structural Analytic Approach to Medical Subjectivity." Academic Emergency Medicine 5(12): 1032-1040. Brown, S. R. (1993). "AA Primer on Q-Methodology." Operant Subjectivity(16): 91-138. Brown, S. R. (1996-2002). Q Methodology Listserv. L. Participants. Ferguson, D. A. (1991). Channel Repertoire in the Presence of Remote Control Devices, VCRs and Cable Television, Broadcast Education Association. 2001: 83-91. Ferguson, D. A. and E. M. Perse (1993). Media and Audience Influences on Channel Repertoire, Broadcast Education Association: 31-47. Heeter, C. and B. S. Greenburg (1988). Cableviewing. Norwood, NJ, Ablex Publishing. Klapper, J. T. (1960). The Effects of Mass Communication. Glencoe, IL, The Free Press. McKeown, B. and D. Thomas (1988). Q Methodology. London, Sage University Paper. Parsons, P. R. and R. M. Frieden (1998). The Cable and Satellite Television Industries. Boston, Allyn and Bacon. Sanders, K. P. (1974). "William Stephenson: The Study of (His) Behavior." Mass Communication Review 2: 9-16. Sloan, W. D., Ed. (1990). Makers of the Media Mind. Hillsdale, NJ, Lawrence Erlbaum Associates, Publishers. Stephen, T. D. (1985). "Q-Methodology in Communication Science: An Introduction." Communication Quarterly 33(3): 193-208. Stephenson, W. (1953). The Study of Behavior. Chicago, University of Chicago Press. Stephenson, W. (1967). The Play Theory of Mass Communication. Chicago, IL, University of Chicago Press. Webster, J. G. and L. W. Lichty (1991). Rating Analysis: Theory and Practice. Hillsdale, NJ, Lawrence Erlbaum Associates. Zillmann, D. and P. Vorderer (2000). Media Entertainment: The Psychology of Its Appeal. Mahwah, NJ, Lawrence Erlbaum Associates. Zillmann, D. and J. Bryant (1985). Selective Exposure To Communication. Hillsdale, NJ, Lawrence Erlbaum Associates.

Authors: Reber, Bryan. and Harriss, Chandler.
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38
Bibliography
Adams, W. J. (2000). "How People Watch Television as Investigated Using Focus Group Techniques." Journal of
Broadcasting & Electronic Media 44(1): 78-93.

Barbosa, J. C., P. Willoughby, et al. (1998). "Statistical Methodology: VII. Q-Methodology, a Structural Analytic
Approach to Medical Subjectivity." Academic Emergency Medicine 5(12): 1032-1040.

Brown, S. R. (1993). "AA Primer on Q-Methodology." Operant Subjectivity(16): 91-138.

Brown, S. R. (1996-2002). Q Methodology Listserv. L. Participants.

Ferguson, D. A. (1991). Channel Repertoire in the Presence of Remote Control Devices, VCRs and Cable Television,
Broadcast Education Association. 2001: 83-91.

Ferguson, D. A. and E. M. Perse (1993). Media and Audience Influences on Channel Repertoire, Broadcast Education
Association: 31-47.

Heeter, C. and B. S. Greenburg (1988). Cableviewing. Norwood, NJ, Ablex Publishing.

Klapper, J. T. (1960). The Effects of Mass Communication. Glencoe, IL, The Free Press.

McKeown, B. and D. Thomas (1988). Q Methodology. London, Sage University Paper.

Parsons, P. R. and R. M. Frieden (1998). The Cable and Satellite Television Industries. Boston, Allyn and Bacon.

Sanders, K. P. (1974). "William Stephenson: The Study of (His) Behavior." Mass Communication Review 2: 9-16.

Sloan, W. D., Ed. (1990). Makers of the Media Mind. Hillsdale, NJ, Lawrence Erlbaum Associates, Publishers.

Stephen, T. D. (1985). "Q-Methodology in Communication Science: An Introduction." Communication Quarterly
33(3): 193-208.

Stephenson, W. (1953). The Study of Behavior. Chicago, University of Chicago Press.

Stephenson, W. (1967). The Play Theory of Mass Communication. Chicago, IL, University of Chicago Press.

Webster, J. G. and L. W. Lichty (1991). Rating Analysis: Theory and Practice. Hillsdale, NJ, Lawrence Erlbaum
Associates.

Zillmann, D. and P. Vorderer (2000). Media Entertainment: The Psychology of Its Appeal. Mahwah, NJ, Lawrence
Erlbaum Associates.

Zillmann, D. and J. Bryant (1985). Selective Exposure To Communication. Hillsdale, NJ, Lawrence Erlbaum
Associates.


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