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Romance and Risk: Romantic Attraction and Health Risks in the Process of Relationship Formation
Unformatted Document Text:  6 was predominantly Caucasian (48%) and African American (31%) with 15% Asian and 5.4% Hispanic. The remaining were of mixed ethnicity (17 respondents failed to indicate their ethnicity.) Survey Administration and Measures The survey itself was computer administered using the software MediaLab (Jarvis, 1998). The survey was in three sections. The first section presented 36 attributes that are often used to describe “a potential romantic partner.” These were identified through a content analysis of personal ads in newspapers and magazines. The respondent was asked to select the fifteen attributes they considered most important when selecting a romantic partner. Part two of the survey involved rating the individual aspects defining the 15 attributes from two perspectives: the attractiveness of the person and the risk to the respondent’s health given the person’s description (see Appendix A for a listing of all attributes and aspects). As Appendix A shows, the minimal number of aspects were for the attributes of Height (tall, average, short) and Gender Orientation (the same sex, the opposite sex, both sexes) while the attribute of Favorite Music Genre had the most aspects (top 40, alternative, electronic/techno, hip- hop/rap/R+B, oldies/classic rock, hard rock, country/folk, jazz/classical). The risk and attractiveness outcomes were scaled from 1 = low risk/attractiveness to 7 = high risk/attractiveness.

Authors: Johnson, Brenda., Fishbein, Martin., Hennessy, Michael. and Yzer, Marcus.
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6
was predominantly Caucasian (48%) and African American (31%) with
15% Asian and 5.4% Hispanic. The remaining were of mixed
ethnicity (17 respondents failed to indicate their ethnicity.)
Survey Administration and Measures
The survey itself was computer administered using the
software MediaLab (Jarvis, 1998). The survey was in three
sections. The first section presented 36 attributes that are often
used to describe “a potential romantic partner.” These were
identified through a content analysis of personal ads in
newspapers and magazines. The respondent was asked to select the
fifteen attributes they considered most important when selecting a
romantic partner.
Part two of the survey involved rating the individual aspects
defining the 15 attributes from two perspectives: the
attractiveness of the person and the risk to the respondent’s
health given the person’s description (see Appendix A for a
listing of all attributes and aspects). As Appendix A shows, the
minimal number of aspects were for the attributes of Height (tall,
average, short) and Gender Orientation (the same sex, the opposite
sex, both sexes) while the attribute of Favorite Music Genre had
the most aspects (top 40, alternative, electronic/techno, hip-
hop/rap/R+B, oldies/classic rock, hard rock, country/folk,
jazz/classical). The risk and attractiveness outcomes were scaled
from 1 = low risk/attractiveness to 7 = high risk/attractiveness.


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