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Response Patterns in Computer-Administered Surveys

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Abstract:

A survey instrument was created to test socially-desirable response patterns in computer-administered surveys by offering participants the randomly-assigned options of providing personal information, reading a privacy policy, or accepting an Internet cookie. The results of the three hypotheses (Users who are warned about the dangers of cookies being placed on their computers will nonetheless accept the cookies without an explanation of the cookie's purpose; users are likely to give out personal information even when they have no foreknowledge of the person to whom they are giving their information; and users tend not to read privacy policies) were statistically significant when chi-square tests were used for data analysis. The results show a need for further research into socially-desirable response patterns in computer-administered surveys and actual online behaviors in relation to reported behaviors.

Most Common Document Word Stems:

particip (99), internet (98), cooki (92), privaci (73), question (71), person (70), survey (69), research (69), user (64), inform (64), group (53), comput (53), respons (48), use (42), desir (42), 2000 (40), studi (40), social (39), polici (37), administ (30), provid (29),

Author's Keywords:

Computer surveys, Surveys, Online data collection
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Association:
Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Roseman, Joshua. and Mitrook, Michael. "Response Patterns in Computer-Administered Surveys" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111775_index.html>

APA Citation:

Roseman, J. and Mitrook, M. A. , 2003-05-27 "Response Patterns in Computer-Administered Surveys" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111775_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A survey instrument was created to test socially-desirable response patterns in computer-administered surveys by offering participants the randomly-assigned options of providing personal information, reading a privacy policy, or accepting an Internet cookie. The results of the three hypotheses (Users who are warned about the dangers of cookies being placed on their computers will nonetheless accept the cookies without an explanation of the cookie's purpose; users are likely to give out personal information even when they have no foreknowledge of the person to whom they are giving their information; and users tend not to read privacy policies) were statistically significant when chi-square tests were used for data analysis. The results show a need for further research into socially-desirable response patterns in computer-administered surveys and actual online behaviors in relation to reported behaviors.

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Document Type: .PDF
Page count: 25
Word count: 6804
Text sample:
Computer Administered Surveys 1 RESPONSE PATTERNS IN COMPUTER-ADMINISTERED SURVEYS: DOES THE DESIRE TO RESPOND IN A SOCIALLY-DESIRABLE FASHION CAUSE A DISPARITY BETWEEN OBSERVED AND SELF-REPORTED BEHAVIORS? Joshua Roseman M.A. *Michael A. Mitrook Ph.D. College of Journalism and Communications University of Florida PO Box 118400 Gainesville Florida 32611-8400 (352) 392-8730 (Office) (352) 392-3952 (Fax) mmitrook@jou.ufl.edu Correspondence concerning this manuscript should be addressed to Michael A. Mitrook at the above address A paper submitted to the Communication & Technology Division of
November 6 2000 from EbscoHost. Thorpe M. F. Pittenger D. J. & Reed B. D. (1999 Spring). Cheating the researcher: A study of the relation between personality measures and self-reported cheating. College Student Journal 33(1) 49-59. Trimble D. E. (1997 December). The religious orientation scale: Review and meta- analysis of social desirability effects. Educational and Psychological Measurement 57 970-986. Tuten T. L. Bosnjak M. & Bandilla W. (2000). Banner-advertised web surveys. Marketing Research 11(4) 16-21. Retrieved November 6 2000


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