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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 10 frequency of coverage of these specific sub-issues is compared to the overall frequency of coverage of foreign policy in order to analyze what major issues and events drive coverage of the foreign affairs issue. Network Evening Newscasts. Every story within the three major networks’ evening newscasts (ABC, CBS, and NBC) coverage of the foreign affairs issue from 1989 through 1996 is also classified according to issue and event categories as conceptualized by Shaw (1977). The attention of the press to specific sub-issues related to foreign affairs issues is tallied by month. The network evening newscasts’ frequency of coverage of these specific sub-issues is compared to the overall frequency of coverage of foreign affairs in order to analyze what major issues and events drive coverage of the foreign affairs issue. The president. The foreign affairs agenda of the president, as developed from the Public Papers of the Presidents is similarly content-analyzed to determine what specific issues and events within the larger issue of foreign affairs are allocated presidential attention. Presidential statements and proclamations regarding foreign affairs topics are coded into one or more of several issue/event categories, which are then totaled to develop a monthly snapshot of what specific topics help drive presidential attention. The coding schemes applied to the content analyses may present a potential shortcoming. Certain items in the agendas studied may defy coding into one and only one category. Therefore, if an article, story, or position paper hits into more than one category, the item is coded as such. This approach avoids an artificial segregation of items, in turn evading the problems of a forced coding scheme. RESULTS Public Opinion

Authors: Mitrook, Michael.
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Presidential PR efforts and Foreign Policy
10
frequency of coverage of these specific sub-issues is compared to the overall frequency of
coverage of foreign policy in order to analyze what major issues and events drive
coverage of the foreign affairs issue.
Network Evening Newscasts. Every story within the three major networks’
evening newscasts (ABC, CBS, and NBC) coverage of the foreign affairs issue from
1989 through 1996 is also classified according to issue and event categories as
conceptualized by Shaw (1977). The attention of the press to specific sub-issues related
to foreign affairs issues is tallied by month. The network evening newscasts’ frequency
of coverage of these specific sub-issues is compared to the overall frequency of coverage
of foreign affairs in order to analyze what major issues and events drive coverage of the
foreign affairs issue.
The
president. The foreign affairs agenda of the president, as developed from the
Public Papers of the Presidents is similarly content-analyzed to determine what specific
issues and events within the larger issue of foreign affairs are allocated presidential
attention. Presidential statements and proclamations regarding foreign affairs topics are
coded into one or more of several issue/event categories, which are then totaled to
develop a monthly snapshot of what specific topics help drive presidential attention.
The coding schemes applied to the content analyses may present a potential
shortcoming. Certain items in the agendas studied may defy coding into one and only
one category. Therefore, if an article, story, or position paper hits into more than one
category, the item is coded as such. This approach avoids an artificial segregation of
items, in turn evading the problems of a forced coding scheme.
RESULTS
Public Opinion


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