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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 12 16.76% of all coverage. These issues, combined with War (10.88%), Mid East Peace (8.19%), Arms Control (4.71%), and Trade (4.25%), account for over eighty percent of the coverage, and the top ten issues account for 93.67% of total foreign policy coverage. Table 1 shows the percentage of television coverage for each of the top 15 issues. Table 1 Issue Categories: Coverage of the Top 15 Foreign policy issues as a Percentage of Total Television Foreign policy News Coverage. _____________________________________________________________ Rank Issue Percentage _____________________________________________________________ 1 General Foreign Relations 39.05 2 Peace Keeping 16.76 3 War 10.88 4 Mid East Peace 8.19 5 Arms Control 4.71 6 Trade 4.25 7 Terrorism 3.95 8 Military/Defense 2.23 9 Monetary Aid 1.86 10 Human Rights 1.79 11 Hostages 1.67 12 Immigration 1.62 13 Drug War 1.32 14 Deficit, Trade 0.73 15 Foreign Aid 0.64 TOTAL 99.81 _____________________________________________________________ Generally, the networks covered the 18 issues in a very similar manner. Table 2 compares the percentages of total foreign policy coverage by each network for the 10 issues ranked highest overall. Events of the foreign policy issue. In the content analysis, 80.43 percent of the total number of media news stories devoted to the foreign policy issue were collapsed into 55 specific event categories, and the 10 events garnering the most coverage were

Authors: Mitrook, Michael.
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Presidential PR efforts and Foreign Policy
12
16.76% of all coverage. These issues, combined with War (10.88%), Mid East Peace
(8.19%), Arms Control (4.71%), and Trade (4.25%), account for over eighty percent of
the coverage, and the top ten issues account for 93.67% of total foreign policy coverage.
Table 1 shows the percentage of television coverage for each of the top 15 issues.
Table 1
Issue Categories: Coverage of the Top 15 Foreign policy issues as a Percentage of Total
Television Foreign policy News Coverage.
_____________________________________________________________
Rank Issue
Percentage
_____________________________________________________________
1
General Foreign Relations
39.05
2
Peace Keeping
16.76
3
War
10.88
4
Mid East Peace
8.19
5
Arms Control
4.71
6
Trade
4.25
7
Terrorism
3.95
8
Military/Defense
2.23
9
Monetary Aid
1.86
10
Human Rights
1.79
11
Hostages
1.67
12
Immigration
1.62
13
Drug War
1.32
14
Deficit, Trade
0.73
15
Foreign Aid
0.64

TOTAL
99.81
_____________________________________________________________
Generally, the networks covered the 18 issues in a very similar manner. Table 2
compares the percentages of total foreign policy coverage by each network for the 10
issues ranked highest overall.
Events of the foreign policy issue. In the content analysis, 80.43 percent of the
total number of media news stories devoted to the foreign policy issue were collapsed
into 55 specific event categories, and the 10 events garnering the most coverage were


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