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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 13 examined. Table 3 shows the percent of total media foreign policy news coverage for the top 10 event categories. Table 2 Issue Categories: Percentage of Each Network’s Total Foreign policy Coverage of top 10 Issues.__________________________________________________________________ Issue ABC CBS NBC __________________________________________________________________ General Foreign Policy 38.09 38.64 40.59 Peace Keeping 17.31 17.66 15.17 War 12.05 9.90 10.68 Mid East Peace 8.41 8.54 7.58 Arms Control 4.38 4.76 5.02 Trade 4.18 4.05 4.54 Terrorism 3.75 4.07 4.02 Military/Defense 2.16 2.16 2.38 Monetary Aid 1.61 2.08 1.88 Human Rights 1.65 1.83 1.91 TOTAL 93.59 93.69 93.77 __________________________________________________________________ Table 3 Event Categories: Coverage of Foreign policy Events as a Percentage of Total Media Foreign policy News Coverage for the Top 10 Event Categories. _____________________________________________________________ Rank Issue Percentage _____________________________________________________________ 1 Bosnia, civil war 10.77 2 Persian Gulf war 6.22 3 Mid East peace process 6.21 4 USSR/US relations 3.39 5 Russia/US relations 3.37 6 Gulf crisis, pre-war 3.29 7 Somalia 2.94 8 Haiti, coup, refugees, policy, invasion 2.92 9 Iraq, policy 2.68 10 China, arms, nukes, trade 2.54 TOTAL 44.33 _____________________________________________________________

Authors: Mitrook, Michael.
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background image
Presidential PR efforts and Foreign Policy
13
examined. Table 3 shows the percent of total media foreign policy news coverage for the
top 10 event categories.
Table 2
Issue Categories: Percentage of Each Network’s Total Foreign policy Coverage of top 10
Issues.
__________________________________________________________________
Issue
ABC
CBS
NBC
__________________________________________________________________
General
Foreign
Policy 38.09
38.64
40.59
Peace
Keeping
17.31
17.66
15.17
War
12.05
9.90
10.68
Mid East Peace
8.41
8.54
7.58
Arms Control
4.38
4.76
5.02
Trade
4.18
4.05
4.54
Terrorism
3.75
4.07
4.02
Military/Defense
2.16
2.16
2.38
Monetary Aid
1.61
2.08
1.88
Human Rights
1.65
1.83
1.91

TOTAL
93.59
93.69
93.77
__________________________________________________________________
Table 3
Event Categories: Coverage of Foreign policy Events as a Percentage of Total Media
Foreign policy News Coverage for the Top 10 Event Categories.
_____________________________________________________________
Rank Issue
Percentage
_____________________________________________________________
1
Bosnia, civil war
10.77
2
Persian Gulf war
6.22
3
Mid East peace process
6.21
4
USSR/US relations
3.39
5
Russia/US relations
3.37
6
Gulf crisis, pre-war
3.29
7
Somalia
2.94
8
Haiti, coup, refugees, policy, invasion
2.92
9
Iraq, policy
2.68
10
China, arms, nukes, trade
2.54

TOTAL
44.33
_____________________________________________________________


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