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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 16 accounted for 3.66% of the public relations activities; Nuclear weapons concerns accounted for 3.57% of the public relations activities; USSR/US relations accounted for 3.21% of the presidents public relations efforts as did Mid East Peace, and terrorism events accounted for 3.08%. Each of the other event categories accounted for less than 3% of total foreign policy public relations activities. Table 7 shows the percent of total media foreign policy news coverage for the top 10 event categories. Table 6 shows the percentage of public relations activities for each of the top 15 issues. Table 7 Event Categories: Ranking of the Top 10 Foreign policy events as a Percentage of Total Presidential Public Relations Activities. _____________________________________________________________ Rank Event Percentage _____________________________________________________________ 1 Clinton, foreign policy 9.68 2 Bush, foreign policy 9.15 3 Trade talks 3.66 4 Nuclear weapons testing, concerns 3.57 5 Mid East Peace talks 3.21 6 USSR/US relations 3.21 7 Terrorism warnings 3.08 8 Russia, relations, aid 2.72 9 Bosnia, war, peacekeeping 2.63 10 Iraq, war, peacekeeping 2.50 TOTAL 43.41 _____________________________________________________________ Generally, the presidents handled the events in a very similar manner. Both devoted the majority of their foreign policy public relations efforts to general foreign policy. With the exception of USSR/US relations, Nuclear weapons concerns, Bosnia, and national security, the remaining top 10 event categories reflect a balanced public relations effort. The Relationship of Activities in Presidents Public Relations Cycle

Authors: Mitrook, Michael.
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Presidential PR efforts and Foreign Policy
16
accounted for 3.66% of the public relations activities; Nuclear weapons concerns
accounted for 3.57% of the public relations activities; USSR/US relations accounted for
3.21% of the presidents public relations efforts as did Mid East Peace, and terrorism
events accounted for 3.08%. Each of the other event categories accounted for less than
3% of total foreign policy public relations activities. Table 7 shows the percent of total
media foreign policy news coverage for the top 10 event categories. Table 6 shows the
percentage of public relations activities for each of the top 15 issues.
Table 7
Event Categories: Ranking of the Top 10 Foreign policy events as a Percentage of Total
Presidential Public Relations Activities.
_____________________________________________________________
Rank Event
Percentage
_____________________________________________________________
1
Clinton, foreign policy
9.68
2
Bush, foreign policy
9.15
3
Trade talks
3.66
4
Nuclear weapons testing, concerns
3.57
5
Mid East Peace talks
3.21
6
USSR/US relations
3.21
7
Terrorism warnings
3.08
8
Russia, relations, aid
2.72
9
Bosnia, war, peacekeeping
2.63
10
Iraq, war, peacekeeping
2.50

TOTAL
43.41
_____________________________________________________________
Generally, the presidents handled the events in a very similar manner. Both
devoted the majority of their foreign policy public relations efforts to general foreign
policy. With the exception of USSR/US relations, Nuclear weapons concerns, Bosnia,
and national security, the remaining top 10 event categories reflect a balanced public
relations effort.
The Relationship of Activities in Presidents Public Relations Cycle


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