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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 20 these two agendas are significant. Thus support is found for the third hypothesis, the media have a one-way relationship with the public relations agenda. Table 12 Cross-lagged Correlations of Media with President_____________________________________________________________ Cross Lag Correlation Relationship _____________________________________________________________ -6 -.163 President precedes Media -5 -.128 -4 -.069 -3 -.142 -2 -.129 -1 -.134 0 -.079 Synchronous 1 -.120 President follows Media 2 -.152 3 -.197* 4 -.158 5 -.143 6 -.106 _____________________________________________________________ *p < .05 As Table 13 indicates, the strongest significant cross-lagged correlation between television news coverage of the foreign policy and public opinion is at the +3 time lag. The relationship is also significant at lags +4 and +5, indicating that public opinion appears to drive presidential public relations efforts. However, the relationship is also significant at lags –2 and –4, indicating a reciprocal relationship, with presidential public relations efforts driving public opinion. No other correlations between these two agendas are significant. Therefore support is found for the second hypothesis, there is a two-way relationship between the public relations agenda and public opinion. Table 13

Authors: Mitrook, Michael.
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Presidential PR efforts and Foreign Policy
20
these two agendas are significant. Thus support is found for the third hypothesis, the
media have a one-way relationship with the public relations agenda.
Table 12
Cross-lagged Correlations of Media with President
_____________________________________________________________
Cross
Lag
Correlation
Relationship
_____________________________________________________________
-6
-.163
President precedes Media
-5
-.128
-4
-.069
-3
-.142
-2
-.129
-1
-.134
0
-.079
Synchronous
1
-.120
President
follows
Media
2
-.152
3
-.197*
4
-.158
5
-.143
6
-.106
_____________________________________________________________

*p < .05
As Table 13 indicates, the strongest significant cross-lagged correlation between
television news coverage of the foreign policy and public opinion is at the +3 time lag.
The relationship is also significant at lags +4 and +5, indicating that public opinion
appears to drive presidential public relations efforts. However, the relationship is also
significant at lags –2 and –4, indicating a reciprocal relationship, with presidential public
relations efforts driving public opinion. No other correlations between these two agendas
are significant. Therefore support is found for the second hypothesis, there is a two-way
relationship between the public relations agenda and public opinion.
Table 13


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