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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 21 Cross-lagged Correlations of Public Opinion with President_____________________________________________________________ Cross Lag Correlation Relationship _____________________________________________________________ -6 .173 President precedes Public Opinion -5 .154 -4 .227* -3 .157 -2 .176* -1 .106 0 .056 Synchronous 1 .124 President follows Public Opinion 2 .121 3 .237* 4 .227* 5 .197* 6 .141 _____________________________________________________________ *p < .05 From the theoretical perspective of agenda-setting, the results support a bidirectional, or two-way, relationship between the media and the public agenda. In addition, the results support a bidirectional, or two-way, relationship between the president and public opinion. Little support was found for a one-way relationship between the media agenda and the president. DISCUSSION Overall, the findings indicate that the agenda relationships among public opinion, the mass media, and the president regarding the foreign policy issue are in line with prior agenda setting research in other issue arenas. A number of relationships are indicative of an agenda setting or an agenda building effect. The linkage between media and public opinion seems to be the strongest of the combinations considered here. For the first time this relationship is shown to be a two-way process regarding foreign policy.

Authors: Mitrook, Michael.
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Presidential PR efforts and Foreign Policy
21
Cross-lagged Correlations of Public Opinion with President
_____________________________________________________________
Cross
Lag
Correlation
Relationship
_____________________________________________________________
-6 .173
President precedes Public Opinion
-5 .154
-4 .227*
-3 .157
-2 .176*
-1 .106
0
.056
Synchronous
1
.124
President follows Public Opinion
2
.121
3
.237*
4
.227*
5
.197*
6
.141
_____________________________________________________________

*p < .05
From the theoretical perspective of agenda-setting, the results support a
bidirectional, or two-way, relationship between the media and the public agenda. In
addition, the results support a bidirectional, or two-way, relationship between the
president and public opinion. Little support was found for a one-way relationship
between the media agenda and the president.
DISCUSSION
Overall, the findings indicate that the agenda relationships among public opinion,
the mass media, and the president regarding the foreign policy issue are in line with prior
agenda setting research in other issue arenas. A number of relationships are indicative of
an agenda setting or an agenda building effect. The linkage between media and public
opinion seems to be the strongest of the combinations considered here. For the first time
this relationship is shown to be a two-way process regarding foreign policy.


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