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A Longitudinal Time Series Analysis of the Foreign Affairs Issue: Agendas of the President, the Media, the Public
Unformatted Document Text:  Presidential PR efforts and Foreign Policy 25 Future research should utilize real world measures relating to the foreign policy issue. This would assist in determining the degree to which measure such as those used in this study are driven by perceptions of reality as it relates to foreign policy. If the real- world measure does not relate to the conditions most closely associated with these specific events and issues, then the measure is not wholly valid. By limiting itself to the three major networks nightly early evening news programs and the New York Times, the study fails to consider numerous other sources of news about foreign policy In addition, foreign policy is a highly complex topic, involving a broad range of issues and events. This complexity may be too intricate, for the media to cover, for the public to comprehend, or for the president to handle in a typical public relations forum. Conclusion From the theoretical perspective of agenda-setting, this study found support for the first hypothesis of a bidirectional, or two-way, relationship between the media and the public agenda. In addition, the study found support for the second hypothesis that a bidirectional, or two-way, relationship between the president and public opinion exists. Little support was found for a one-way relationship between the media agenda and the president. Regarding the manner in which the presidents handle the foreign policy issue, little seems to impact the details of how that is done, irrespective of who is in the White House, republican or democrat, or what the current situation or crisis is in any given foreign relations hot-spot.

Authors: Mitrook, Michael.
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Presidential PR efforts and Foreign Policy
25
Future research should utilize real world measures relating to the foreign policy
issue. This would assist in determining the degree to which measure such as those used
in this study are driven by perceptions of reality as it relates to foreign policy. If the real-
world measure does not relate to the conditions most closely associated with these
specific events and issues, then the measure is not wholly valid.
By limiting itself to the three major networks nightly early evening news
programs and the New York Times, the study fails to consider numerous other sources of
news about foreign policy
In addition, foreign policy is a highly complex topic, involving a broad range of
issues and events. This complexity may be too intricate, for the media to cover, for the
public to comprehend, or for the president to handle in a typical public relations forum.
Conclusion
From the theoretical perspective of agenda-setting, this study found support for
the first hypothesis of a bidirectional, or two-way, relationship between the media and the
public agenda. In addition, the study found support for the second hypothesis that a
bidirectional, or two-way, relationship between the president and public opinion exists.
Little support was found for a one-way relationship between the media agenda and the
president.
Regarding the manner in which the presidents handle the foreign policy issue,
little seems to impact the details of how that is done, irrespective of who is in the White
House, republican or democrat, or what the current situation or crisis is in any given
foreign relations hot-spot.


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