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Response Patterns in Computer-Administered Surveys
Unformatted Document Text:  Computer Administered Surveys 10 Research Question 3 uses multiple measures as subconscious flags for participants as they complete the survey. The answer sought would give insight into the socially-desirable (or not) response patterns of participants (and by extrapolation, Internet users). METHODOLOGY Survey Design Information and resources for creating a valid and useful Internet survey came primarily from Supovitz (1999). A detailed flow chart made the survey easier to create. The answer options were obvious and explicit with a complete, fully-visible list of options being used. Monochrome colors and large-size text were used. The data was e-mailed anonymously to the researchers. Finally, survey respondents were offered the option of providing their e- mail addresses so they could have the results of the study e-mailed to them. Research Participants Participants were gathered using several methods, including culling from undergraduate courses at a large southeastern university and word-of-mouth on the researcher’s personal web page. Also, as previously stated, using intrinsic appeals garners more participants than extrinsic ones (Tuten, Bosnjak, and Bandilla, 2000), thus the cover letter informed potential participants they would be participating in a research project helping to provide better knowledge of Internet privacy behaviors. 386 participants completed the survey, with 41 responses were discounted for being either duplicate responses or more than 50% incomplete, leaving 345 completed surveys. Conditions For the purposes of this study, personal information was not required beyond basic demographic information (age, gender, etc.); therefore, no cookies were actually deposited on

Authors: Roseman, Joshua. and Mitrook, Michael.
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Computer Administered Surveys
10
Research Question 3 uses multiple measures as subconscious flags for participants as
they complete the survey. The answer sought would give insight into the socially-desirable
(or not) response patterns of participants (and by extrapolation, Internet users).
METHODOLOGY
Survey Design
Information and resources for creating a valid and useful Internet survey came
primarily from Supovitz (1999). A detailed flow chart made the survey easier to create. The
answer options were obvious and explicit with a complete, fully-visible list of options being
used. Monochrome colors and large-size text were used. The data was e-mailed anonymously
to the researchers. Finally, survey respondents were offered the option of providing their e-
mail addresses so they could have the results of the study e-mailed to them.
Research Participants
Participants were gathered using several methods, including culling from
undergraduate courses at a large southeastern university and word-of-mouth on the
researcher’s personal web page. Also, as previously stated, using intrinsic appeals garners
more participants than extrinsic ones (Tuten, Bosnjak, and Bandilla, 2000), thus the cover
letter informed potential participants they would be participating in a research project helping
to provide better knowledge of Internet privacy behaviors. 386 participants completed the
survey, with 41 responses were discounted for being either duplicate responses or more than
50% incomplete, leaving 345 completed surveys.
Conditions
For the purposes of this study, personal information was not required beyond basic
demographic information (age, gender, etc.); therefore, no cookies were actually deposited on


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