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Response Patterns in Computer-Administered Surveys
Unformatted Document Text:  Computer Administered Surveys 12 Chi-square tests were used to assess the three hypotheses. Results showed that all three hypotheses were supported beyond p ≤ .01. Table 2 summarizes the analysis Table 2: Chi-Square Results Hypothesis Experimental Condition Observed Outcome Expected Outcome ¦ Value Required for p d .01 Group 6 (Accepted Cookie) 77 45 27.76* 6.64 H1 Group 7 (Declined Cookie) 13 45 27.76 6.64 Group 2 (Provided Personal Information) 81 43.5 32.33* 6.64 H2 Group 3 (Did Not Provide Personal Information) 6 43.5 32.33* 6.64 Group 4 (Did Not Read Privacy Policy) 73 39 29.64* 6.64 H3 Group 5 (Read Privacy Policy) 5 39 29.64* 6.64 * = p ≤ .01 As shown in table 2, participants tended to accept cookies (supporting Hypothesis 1, users who are warned about the dangers of cookies being placed on their computers will nonetheless accept the cookies without an explanation of the cookie’s purpose), provide personal information (supporting Hypothesis 2, users are likely to give out personal information even when they have no foreknowledge of the person to whom they are giving their information), and not read privacy policies (supporting Hypothesis 3, users tend not to read privacy policies). Based upon the support of Hypothesis 1, a frequency distribution was produced examining the members of Group 6 and their responses to Question 17 (Table 3). Table 3: Frequency Distribution for Question 17, Experimental Group 6 Response Frequency Percentage Participants who knew what a cookie was. 41 53.2% Participants who did not know what a cookie was. 25 32.5% Participants who declined to answer Question 17. 11 14.3%

Authors: Roseman, Joshua. and Mitrook, Michael.
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background image
Computer Administered Surveys
12
Chi-square tests were used to assess the three hypotheses. Results showed that all
three hypotheses were supported beyond p
.01. Table 2 summarizes the analysis
Table 2: Chi-Square Results
Hypothesis Experimental
Condition Observed
Outcome
Expected
Outcome
¦
Value Required
for p
d
.01
Group 6
(Accepted Cookie)
77 45
27.76*
6.64
H1
Group 7
(Declined Cookie)
13 45
27.76 6.64
Group 2
(Provided Personal Information)
81 43.5
32.33* 6.64
H2
Group 3
(Did Not Provide Personal
Information)
6
43.5 32.33*
6.64
Group 4
(Did Not Read Privacy Policy)
73 39
29.64*
6.64
H3
Group 5
(Read Privacy Policy)
5
39 29.64*
6.64
* = p
.01
As shown in table 2, participants tended to accept cookies (supporting Hypothesis 1, users
who are warned about the dangers of cookies being placed on their computers will
nonetheless accept the cookies without an explanation of the cookie’s purpose), provide
personal information (supporting Hypothesis 2, users are likely to give out personal
information even when they have no foreknowledge of the person to whom they are giving
their information), and not read privacy policies (supporting Hypothesis 3, users tend not to
read privacy policies).
Based upon the support of Hypothesis 1, a frequency distribution was produced
examining the members of Group 6 and their responses to Question 17 (Table 3).
Table 3: Frequency Distribution for Question 17, Experimental Group 6
Response Frequency
Percentage
Participants who knew what a cookie was.
41
53.2%
Participants who did not know what a cookie was.
25
32.5%
Participants who declined to answer Question 17.
11
14.3%


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