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Response Patterns in Computer-Administered Surveys
Unformatted Document Text:  Computer Administered Surveys 15 Table 7: Frequency distribution for Question 12, RQ 2 Group Response Frequency Percentage Yes 12 13.8 No 74 85.1 Table 6 indicates that there are approximately the same number of participants concerned about the privacy of their personal information as there are unconcerned, although Table 7 shows a higher level of regard for personal privacy in that 85.1% of participants in the RQ 2 group were more careful about sharing financial information (which is personally- identifiable) in e-mail communications. Research Question 3 Question 22 (When a privacy policy is offered for your perusal before you give your personal information to an Internet site, do you read it? How often?), the results of which are shown in Table 8, was intended to address socially-desirable responding, which is the cornerstone of Research Question 3 (Do participants in Internet surveys tend to succumb to socially-desirable response patterns?). The Internet is rife with privacy policies, most of which were believed to go unread. The privacy policy offered to the RQ 3 group in this study went largely unread. Table 8: Frequency distribution for Question 22, RQ 3 Group Response Frequency Percentage Participant does not read privacy policy. 18 23.1% Participant reads privacy policy when he/she remembers to do so. 5 6.4% Participant reads privacy policy if convenient to him/her. 16 20.5% Participant reads privacy policy if the website is unfamiliar to him/her. 26 33.3% Participant always reads the privacy policy. 10 12.8% Participant tends not to read the privacy policy. 36 48% Participant tends to read the privacy policy. 39 52%

Authors: Roseman, Joshua. and Mitrook, Michael.
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Computer Administered Surveys
15
Table 7: Frequency distribution for Question 12, RQ 2 Group
Response Frequency
Percentage
Yes 12
13.8
No 74
85.1
Table 6 indicates that there are approximately the same number of participants concerned
about the privacy of their personal information as there are unconcerned, although Table 7
shows a higher level of regard for personal privacy in that 85.1% of participants in the RQ 2
group were more careful about sharing financial information (which is personally-
identifiable) in e-mail communications.
Research Question 3
Question 22 (When a privacy policy is offered for your perusal before you give your
personal information to an Internet site, do you read it? How often?), the results of which are
shown in Table 8, was intended to address socially-desirable responding, which is the
cornerstone of Research Question 3 (Do participants in Internet surveys tend to succumb to
socially-desirable response patterns?). The Internet is rife with privacy policies, most of
which were believed to go unread. The privacy policy offered to the RQ 3 group in this study
went largely unread.
Table 8: Frequency distribution for Question 22, RQ 3 Group
Response Frequency
Percentage
Participant does not read privacy policy.
18
23.1%
Participant reads privacy policy when he/she remembers to do so.
5
6.4%
Participant reads privacy policy if convenient to him/her.
16
20.5%
Participant reads privacy policy if the website is unfamiliar to him/her.
26
33.3%
Participant always reads the privacy policy.
10
12.8%
Participant tends not to read the privacy policy.
36
48%
Participant tends to read the privacy policy.
39
52%


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