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Response Patterns in Computer-Administered Surveys
Unformatted Document Text:  Computer Administered Surveys RESPONSE PATTERNS IN COMPUTER-ADMINISTERED SURVEYS: DOES THE DESIRE TO RESPOND IN A SOCIALLY-DESIRABLE FASHION CAUSE A DISPARITY BETWEEN OBSERVED AND SELF-REPORTED BEHAVIORS? ABSTRACT A survey instrument was created to test socially-desirable response patterns in computer- administered surveys by offering participants the randomly-assigned options of providing personal information, reading a privacy policy, or accepting an Internet cookie. The results of the three hypotheses (Users who are warned about the dangers of cookies being placed on their computers will nonetheless accept the cookies without an explanation of the cookie’s purpose; users are likely to give out personal information even when they have no foreknowledge of the person to whom they are giving their information; and users tend not to read privacy policies) were statistically significant when chi-square tests were used for data analysis. The results show a need for further research into socially-desirable response patterns in computer-administered surveys and actual online behaviors in relation to reported behaviors.

Authors: Roseman, Joshua. and Mitrook, Michael.
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Computer Administered Surveys
RESPONSE PATTERNS IN COMPUTER-ADMINISTERED SURVEYS: DOES THE
DESIRE TO RESPOND IN A SOCIALLY-DESIRABLE FASHION CAUSE A DISPARITY
BETWEEN OBSERVED AND SELF-REPORTED BEHAVIORS?
ABSTRACT
A survey instrument was created to test socially-desirable response patterns in computer-
administered surveys by offering participants the randomly-assigned options of providing
personal information, reading a privacy policy, or accepting an Internet cookie. The
results of the three hypotheses (Users who are warned about the dangers of cookies being
placed on their computers will nonetheless accept the cookies without an explanation of
the cookie’s purpose; users are likely to give out personal information even when they
have no foreknowledge of the person to whom they are giving their information; and users
tend not to read privacy policies) were statistically significant when chi-square tests were
used for data analysis. The results show a need for further research into socially-desirable
response patterns in computer-administered surveys and actual online behaviors in
relation to reported behaviors.


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