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Response Patterns in Computer-Administered Surveys
Unformatted Document Text:  Computer Administered Surveys 8 head is quoted as saying, “I tried it. Forget it. You just have to turn it off,” and “users receive too many cookies to have a dialog box pop up every time a server sends [a cookie]” (Berinato & Callaghan, 2000). Most Internet privacy is simply left to the user. The Pew Internet and American Life Project’s (www.pewinternet.org) Internet Life Report (Fox, 2000) may be one of the most comprehensive surveys examining Internet privacy. The study involved a survey of 2117 Americans in the months of May and June, 2000, finding: Online Americans have great concerns about breaches of privacy, while at the same time they do a striking number of intimate and trusting things on the Internet, and the overwhelming majority have never had a seriously harmful thing happen to them online. On some major points, though, there is a powerful consistency: The first point is that American Internet users overwhelmingly want the presumption of privacy when they go online. The second point is that a great many Internet users do not know the basics of how their online activities are observed and they do not use available tools to protect themselves (Fox, 2000, p.2; emphasis added). An additional finding on Internet privacy indicates eighty-six percent of Internet users favor an opt-in privacy policy – that Internet companies should ask them if they want to provide personal information, rather than only offering them (usually in small print) the option not to be included in any sharing of this information (Fox, 2000). Hypotheses H1: Users who are warned about the dangers of cookies being placed on their computers will nonetheless accept the cookies without an explanation of the cookie’s purpose.

Authors: Roseman, Joshua. and Mitrook, Michael.
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background image
Computer Administered Surveys
8
head is quoted as saying, “I tried it. Forget it. You just have to turn it off,” and “users receive
too many cookies to have a dialog box pop up every time a server sends [a cookie]” (Berinato
& Callaghan, 2000). Most Internet privacy is simply left to the user.
The Pew Internet and American Life Project’s (www.pewinternet.org) Internet Life
Report (Fox, 2000) may be one of the most comprehensive surveys examining Internet
privacy. The study involved a survey of 2117 Americans in the months of May and June,
2000, finding:
Online Americans have great concerns about breaches of privacy, while at the
same time they do a striking number of intimate and trusting things on the
Internet, and the overwhelming majority have never had a seriously harmful
thing happen to them online. On some major points, though, there is a
powerful consistency: The first point is that American Internet users
overwhelmingly want the presumption of privacy when they go online. The
second point is that a great many Internet users do not know the basics of how
their online activities are observed and they do not use available tools to
protect themselves (Fox, 2000, p.2; emphasis added).
An additional finding on Internet privacy indicates eighty-six percent of Internet users
favor an opt-in privacy policy – that Internet companies should ask them if they want to
provide personal information, rather than only offering them (usually in small print) the
option not to be included in any sharing of this information (Fox, 2000).
Hypotheses
H1: Users who are warned about the dangers of cookies being placed on their computers
will nonetheless accept the cookies without an explanation of the cookie’s purpose.


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