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A content analysis of news coverage of skin cancer prevention and detection, 1979-2002

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Abstract:

This study is a content analysis of news coverage about skin cancer, focusing on aspects of primary and secondary prevention. Media coverage was measured using The Associated Press (AP), which is a valid representation of the national news environment. Using a process of successive filtration, every article primarily about skin cancer between September 1979 and September 2002 was identified and coded (N=880). Results revealed that media attention to skin cancer coverage has remained relatively constant since 1990. Reports about skin cancer research received the most media attention of the possible topics, with 35.81f stories about new research; celebrity experiences with cancer received almost as much media coverage (31.8%), followed by “other topics” (19.3%) and policy (13.1%). Primary and secondary prevention received much less attention than treatment and causes. Specific sun protection practices were mentioned with different frequencies. Self-detection of skin cancer was rarely discussed (5.4%). Strategies for generating increased media attention to skin cancer are discussed.

Most Common Document Word Stems:

cancer (225), skin (160), news (84), coverag (83), media (77), stori (58), 19 (55), prevent (53), health (50), j (46), risk (44), journal (41), research (38), 2 (32), m (32), use (31), discuss (30), communic (28), 1999 (28), public (28), melanoma (28),

Author's Keywords:

content analysis, skin cancer, news coverage
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Stryker, Jo. and Solky, Benjamin. "A content analysis of news coverage of skin cancer prevention and detection, 1979-2002" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111798_index.html>

APA Citation:

Stryker, J. and Solky, B. A. , 2003-05-27 "A content analysis of news coverage of skin cancer prevention and detection, 1979-2002" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111798_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study is a content analysis of news coverage about skin cancer, focusing on aspects of primary and secondary prevention. Media coverage was measured using The Associated Press (AP), which is a valid representation of the national news environment. Using a process of successive filtration, every article primarily about skin cancer between September 1979 and September 2002 was identified and coded (N=880). Results revealed that media attention to skin cancer coverage has remained relatively constant since 1990. Reports about skin cancer research received the most media attention of the possible topics, with 35.81f stories about new research; celebrity experiences with cancer received almost as much media coverage (31.8%), followed by “other topics” (19.3%) and policy (13.1%). Primary and secondary prevention received much less attention than treatment and causes. Specific sun protection practices were mentioned with different frequencies. Self-detection of skin cancer was rarely discussed (5.4%). Strategies for generating increased media attention to skin cancer are discussed.

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Document Type: .PDF
Page count: 26
Word count: 7632
Text sample:
Skin cancer news coverage A content analysis of news coverage of skin cancer prevention and detection 1979-2002 Abstract This study is a content analysis of news coverage about skin cancer focusing on aspects of primary and secondary prevention. Media coverage was measured using The Associated Press (AP) which is a valid representation of the national news environment. Using a process of successive filtration every article primarily about skin cancer between September 1979 and September 2002 was identified and coded
in a southern European population. European Journal of Cancer. 28A(6-7) 1172-1176. Zanetti R. Rosso S. Martinez C. Navarro C. Schraub S. Sancho-Garnier H. Franceschi S. Gafa L. Perea E. Tormo M. J. Laurent R. Schrameck C. Cristofolini M. Tumino R. & Wechsler J. (1996). The multicentre south European study ’Helios’. I: Skin characteristics and sunburns in basal cell and squamous cell carcinomas of the skin. British Journal of Cancer. 73(11) 1440-1446. Zaynoun S. Ali L. A. Shaib J. &


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