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'Be a teacher after death': The message strategies of the body donation campaign in Taiwan
Unformatted Document Text:  25 Rokeach, M. (1979). Value theory and communication research: Review and commentary. In D. Nimmo (Ed.), Communication yearbook 3 (pp. 1-28). New Brunswick, NJ: Transaction. Ting, J. C. (1999). Charitable acts in the social network: A case study of Tzu-Chi Foundation in Taiwan (in Chinese). Lien-Jing Publishing, Taipie, Taiwan. Tsang, Y. L. (1999). Excellent teachers without words (in Chinese). In Jung-Pan Chang (ed.), Getting comfortable with death. Taipei, Taiwan: Tzu-Chi Culture Center.

Authors: Chang, Hao-Chieh. and Leung, Kenneth W. Y..
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25
Rokeach, M. (1979). Value theory and communication research: Review and
commentary. In D. Nimmo (Ed.), Communication yearbook 3 (pp. 1-28). New
Brunswick, NJ: Transaction.
Ting, J. C. (1999). Charitable acts in the social network: A case study of Tzu-Chi
Foundation in Taiwan (in Chinese). Lien-Jing Publishing, Taipie, Taiwan.
Tsang, Y. L. (1999). Excellent teachers without words (in Chinese). In Jung-Pan
Chang (ed.), Getting comfortable with death. Taipei, Taiwan: Tzu-Chi Culture Center.


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