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A content analysis of news coverage of skin cancer prevention and detection, 1979-2002
Unformatted Document Text:  Skin cancer news coverage 11 exception of several years that had less coverage: 1992-1993 and 1998-1999. The mean number of skin cancer stories per year was 38.26 (s.d. = 14.42). Figure 1: Media coverage of skin cancer over time 0 10 20 30 40 50 60 70 19 79 -1 98 0 19 81 -1 98 2 19 83 -1 98 4 19 85 -1 98 6 19 87 -1 98 8 19 89 -1 99 0 19 91 -1 99 2 19 93 -1 99 4 19 95 -1 99 6 19 97 -1 99 8 19 99 -2 00 0 20 01 -2 00 2 Stories were often (57.2% of the time) not specifically about only one type of skin cancer. These stories discussed skin cancer more generally (51%), or made reference to multiple types of skin cancer (7.2%). Of those stories that were about only one cancer (N = 377), 70.8% were about melanoma, 14.1% about basal cell carcinoma, 2.4% about squamous cell carcinoma, 3.2% about pre-cancers (e.g. actinic keratosis), and 9.5% about other skin cancers (primarily Kaposi’s sarcoma). Topic Possible story topics included the following: 1) celebrity experiences with skin cancer; 2) reports about new research; 3) policy recommendations affecting skin cancer; and 4) all other topics. Figure 2 graphs the trends in topic over time.

Authors: Stryker, Jo. and Solky, Benjamin.
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Skin cancer news coverage
11
exception of several years that had less coverage: 1992-1993 and 1998-1999. The mean number
of skin cancer stories per year was 38.26 (s.d. = 14.42).
Figure 1: Media coverage of skin cancer over time
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Stories were often (57.2% of the time) not specifically about only one type of skin cancer.
These stories discussed skin cancer more generally (51%), or made reference to multiple types of
skin cancer (7.2%). Of those stories that were about only one cancer (N = 377), 70.8% were
about melanoma, 14.1% about basal cell carcinoma, 2.4% about squamous cell carcinoma, 3.2%
about pre-cancers (e.g. actinic keratosis), and 9.5% about other skin cancers (primarily Kaposi’s
sarcoma).
Topic
Possible story topics included the following: 1) celebrity experiences with skin cancer; 2)
reports about new research; 3) policy recommendations affecting skin cancer; and 4) all other
topics. Figure 2 graphs the trends in topic over time.


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