Citation

e-Privacy Research: a New Disciplinary Borderland.

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

Analizing existing European privacy legislation and constructing and using a quantitative online research instrument to evaluate dataprocessing and privacy statements in business-to-consumer websites.

The use of different forms of marketing communications on the internet is definitely on the rise. During those interactive communication processes, personal data are often collected not only in an explicit manner (f.e. using electronic forms), but in an implicit manner as well (f.e. using cookies and clickstream analysis for webmining). The collection and use of data of internet users for marketing purposes raises questions concerning the protection of the consumers’ online privacy. To protect the informational privacy (i.e. dataprotection) and the relational privacy (i.e. in this domain the right not to be contacted by companies for marketing purposes) legislative initiatives have been taken in the European Union. From an analysis of 250 Belgian websites it results that the majority, collecting personal data, score largely unsatisfactorily concerning the information towards the consumer, as imposed by the European dataprotection directive transposed in the Belgian privacy law. This first analysis of websites in march 2001 (before the new privacy law came into effect on september 1st) and a second analysis, one year later, in april 2002 forms part of series researches about e-privacy, the protection of internet users' privacy.
This research shows also the necessity to build bridges between the study of law and selfregulation (in the EU a.o. the European Dataprotection Directive transposed in the national privacylaws), ICT studies (to analyse privacy invasive and privacy enhancing technologies) and communication science, to develop an online research instrument to ‘scan’ the websites concerning the use of software to analyse the clickstream of visitors, to check the ways in which data are processed and how website visitors are informed about their privacy rights. Finally, our methodology consisted also in sending a mystery e-mail to the webmasters of the selected websites to check their knowledge about their own online privacy pledge.

Most Common Document Word Stems:

privaci (193), data (159), websit (131), inform (104), person (93), consum (80), use (72), 2001 (68), statement (67), right (66), e (64), law (56), direct (53), market (53), also (45), communic (41), mail (40), concern (37), process (36), e-mail (36), collect (35),

Author's Keywords:

e-marketingcommunication, privacy legislation, European dataprotection directive, online research, webmining
Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://www.allacademic.com/meta/p111802_index.html
Direct Link:
HTML Code:

MLA Citation:

Walrave, Michel. "e-Privacy Research: a New Disciplinary Borderland." Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111802_index.html>

APA Citation:

Walrave, M. R. , 2003-05-27 "e-Privacy Research: a New Disciplinary Borderland." Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111802_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Analizing existing European privacy legislation and constructing and using a quantitative online research instrument to evaluate dataprocessing and privacy statements in business-to-consumer websites.

The use of different forms of marketing communications on the internet is definitely on the rise. During those interactive communication processes, personal data are often collected not only in an explicit manner (f.e. using electronic forms), but in an implicit manner as well (f.e. using cookies and clickstream analysis for webmining). The collection and use of data of internet users for marketing purposes raises questions concerning the protection of the consumers’ online privacy. To protect the informational privacy (i.e. dataprotection) and the relational privacy (i.e. in this domain the right not to be contacted by companies for marketing purposes) legislative initiatives have been taken in the European Union. From an analysis of 250 Belgian websites it results that the majority, collecting personal data, score largely unsatisfactorily concerning the information towards the consumer, as imposed by the European dataprotection directive transposed in the Belgian privacy law. This first analysis of websites in march 2001 (before the new privacy law came into effect on september 1st) and a second analysis, one year later, in april 2002 forms part of series researches about e-privacy, the protection of internet users' privacy.
This research shows also the necessity to build bridges between the study of law and selfregulation (in the EU a.o. the European Dataprotection Directive transposed in the national privacylaws), ICT studies (to analyse privacy invasive and privacy enhancing technologies) and communication science, to develop an online research instrument to ‘scan’ the websites concerning the use of software to analyse the clickstream of visitors, to check the ways in which data are processed and how website visitors are informed about their privacy rights. Finally, our methodology consisted also in sending a mystery e-mail to the webmasters of the selected websites to check their knowledge about their own online privacy pledge.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.

Document Type: .PDF
Page count: 19
Word count: 9530
Text sample:
e-Privacy Research: a New Disciplinary Borderland. Analizing existing European privacy legislation and constructing and using a quantitative online research instrument to evaluate dataprocessing and privacy statements in business-to-consumer websites. e-Privacy Research: a Disciplinary Borderland. Analizing existing European privacy legislation and constructing and using a quantitative online research instrument to evaluate dataprocessing and privacy statements in business-to-consumer websites. Abstract The use of different forms of marketing communications on the internet is definitely on the rise. During those interactive communication processes
research report the number and type of data are analysed. The results are also compared with other researches in the UK France and the USA. 2 We have not used our university e-mail address but a more neutral one to avoid possible influence this official e-mail address could have on the answers. 3 In the full research report we compare these results with the results of research in other countries. 4 The right to object against the use of


Similar Titles:
Privacy and Health in the Information Age: A Content Analysis of Health Website Privacy Policy Statements

Promoting I-Safety: The Effects of Consumer Information and Privacy Seals on Risk Assessment and Online Privacy Behavior

Information the Wiki Way: Communication Processes and Information Evaluation in Collaborative Online Venues

Determinants of External Search in Online Purchase: Consumers' Information Search Patterns in Marketing Communication


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.