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Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior

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Abstract:

A foundation for rigorous focus group research includes a well-defined sampling plan and carefully constructed recruiting procedures. Focus group-related literature has not provided in-depth discussions about these processes and how researchers can accomplish them. This paper tackles these issues by examining the experiences of the "Targeting Mass Media Campaigns for HIV Prevention" Project during the sampling and recruiting phases of the focus group portion of the study. The paper notes key principles behind building a theoretically based sampling plan that reflects the major goals of the research. This plan serves as a foundation for recruiting activities that must identify eligible respondents with a reasonable investment of labor time and funding. The paper examines several different recruiting methods employed by the Project and discusses the advantages and disadvantages of each. In conclusion, it offers eleven "lessons" learned that can provide guidance for health communication researchers engaged in focus group research.

Most Common Document Word Stems:

group (255), recruit (204), focus (181), research (159), project (125), media (88), mass (84), use (80), wave (75), communic (70), particip (59), health (58), target (51), individu (49), includ (48), respond (48), campaign (47), communiti (44), strategi (42), discuss (42), popul (41),

Author's Keywords:

health communication campaigns, qualitative research, research methods, risky sexual behavior, HIV/AIDS prevention
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Name: International Communication Association
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http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p111804_index.html
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MLA Citation:

Allard, Suzie., Palmgreen, Philip. and Zimmerman, Rick. "Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111804_index.html>

APA Citation:

Allard, S. L., Palmgreen, P. and Zimmerman, R. , 2003-05-27 "Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111804_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A foundation for rigorous focus group research includes a well-defined sampling plan and carefully constructed recruiting procedures. Focus group-related literature has not provided in-depth discussions about these processes and how researchers can accomplish them. This paper tackles these issues by examining the experiences of the "Targeting Mass Media Campaigns for HIV Prevention" Project during the sampling and recruiting phases of the focus group portion of the study. The paper notes key principles behind building a theoretically based sampling plan that reflects the major goals of the research. This plan serves as a foundation for recruiting activities that must identify eligible respondents with a reasonable investment of labor time and funding. The paper examines several different recruiting methods employed by the Project and discusses the advantages and disadvantages of each. In conclusion, it offers eleven "lessons" learned that can provide guidance for health communication researchers engaged in focus group research.

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Document Type: .PDF
Page count: 29
Word count: 13402
Text sample:
Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior Abstract: A foundation for rigorous focus group research includes a well- defined sampling plan and carefully constructed recruiting procedures. Focus group-related literature has not provided in-depth discussions about these processes and how researchers can accomplish them. This paper tackles these issues by examining the experiences of the “Targeting Mass Media Campaigns for HIV Prevention” Project during the sampling and recruiting phases of the focus
6 sites off campus Handed out at theater Other Respondent Referrals Respondent Referrals Respondent Referrals 30 respondents from 33 respondents from previous previous wave * waves* Small Cards in Bars Names from recruiting No Some No that was being done for other projects within same Research Group * This refers to people who had been screened as eligible in the previous wave(s) but who had not been scheduled for a group in that Wave.


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