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Perceived Outgroup Homogeneity: Factors Contributing to Perceived Similarities in Attitudes toward People with AIDS and by Gender and Sexual Orientation

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Abstract:

This study assesses the prevalence of health outgroup homogeneity effects in college students. This study used a quasi-experimental survey design (N = 485) to examine the relationship between three within-subject factors type of disease (AIDS vs. cancer), sexual orientation (homosexual vs. heterosexual), target person sex (male vs. female) and one between-subject factor, respondent sex (male vs. female). Outgroup homogeneity effects were examined on four dimensions: appearance, interests, occupation, and personality. Sexual orientation (heterosexual), topic of the disease (cancer), respondent sex (female) and target person sex (female) emerged as stronger predictors of outgroup homogeneity effects. That is, female respondents perceived more homogeneity in female target persons, heterosexuals and people with cancer. In addition, interaction effects were found for respondent sex and target person sexual orientation such that female respondents perceived heterosexuals as being more similar on all four dimensions of outgroup homogeneity effect. Implications and directions for future research are discussed.

Most Common Document Word Stems:

homogen (174), effect (165), person (157), outgroup (148), m (124), target (115), social (94), sd (89), respond (88), ingroup (85), orient (79), group (78), aid (76), femal (65), peopl (59), sex (57), male (56), psycholog (47), homosexu (47), dimens (47), 1 (46),

Author's Keywords:

AIDS stigma, cancer, intergroup homogeneity effects: outgroup and ingroup, sexual orientation, stereotyping
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Greene, Kathryn. and Banerjee, Smita. "Perceived Outgroup Homogeneity: Factors Contributing to Perceived Similarities in Attitudes toward People with AIDS and by Gender and Sexual Orientation" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111809_index.html>

APA Citation:

Greene, K. and Banerjee, S. C. , 2003-05-27 "Perceived Outgroup Homogeneity: Factors Contributing to Perceived Similarities in Attitudes toward People with AIDS and by Gender and Sexual Orientation" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111809_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study assesses the prevalence of health outgroup homogeneity effects in college students. This study used a quasi-experimental survey design (N = 485) to examine the relationship between three within-subject factors type of disease (AIDS vs. cancer), sexual orientation (homosexual vs. heterosexual), target person sex (male vs. female) and one between-subject factor, respondent sex (male vs. female). Outgroup homogeneity effects were examined on four dimensions: appearance, interests, occupation, and personality. Sexual orientation (heterosexual), topic of the disease (cancer), respondent sex (female) and target person sex (female) emerged as stronger predictors of outgroup homogeneity effects. That is, female respondents perceived more homogeneity in female target persons, heterosexuals and people with cancer. In addition, interaction effects were found for respondent sex and target person sexual orientation such that female respondents perceived heterosexuals as being more similar on all four dimensions of outgroup homogeneity effect. Implications and directions for future research are discussed.

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Document Type: .PDF
Page count: 36
Word count: 9224
Text sample:
Outgroup homogeneity effects 1 Perceived Outgroup Homogeneity: Factors Contributing to Perceived Similarities in Attitudes toward People with AIDS and by Gender and Sexual Orientation Abstract This study assesses the prevalence of health outgroup homogeneity effects in college students. This study used a quasi-experimental survey design (N = 485) to examine the relationship between three within-subject factors type of disease (AIDS vs. cancer) sexual orientation (homosexual vs. heterosexual) target person sex (male vs. female) and one between-subject factor respondent sex
10.76*** Three-Way Interaction Effects RS X SO X Dis .01 .01 .08 .13 .02 .04 .18 .28 RS X SO X TS 10.77 21.56*** 3.02 5.89* 1.51 3.99* .68 1.37 Dis X TS X RS .63 1.32 .21 .58 .07 .21 .01 .01 Dis X TS X SO 22.51 53.25*** .52 1.38 .04 .12 .36 .86 *p < .05 **p < .01 ***p < .001 Four-way interactions are not reported here but are available from the first author. There


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