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e-Privacy Research: a New Disciplinary Borderland.
Unformatted Document Text:  * 10 In 73% of the privacy statements it is mentioned that the persons concerned have a right of access, namely that the consumers can have a look at their own data by contacting the responsible or by another user friendly procedure (68% in 2001). A third of the websites having already a privacy statement, do not mention that right, although granted in the privacy law of 1992. Of all the surveyed websites (with or without a privacy policy) that collect personal data, one third accords the right to access your own data. But how can the consumer exercise that right concretely? Only 37% mention a postal address where the consumer can exercise his or her right (25% in 2001). 11% enclose an e-mail address (4% in 2001). 16% allow the persons concerned the possibility to look online, with a login name and password, into his or her own data (15% in 2001). 43% of the privacy policies do not mention any procedure to verify one's own private data (54% in 2001). The internet though offers an easy to use procedure to check and possibly correct personal data online, yet a lot of websites do not give the possibility to do this online in a secured environment. By comparing both researches concerning the right of access, we can conclude that more privacy statements are informing the internauts concerning this right and less websites lack information concerning procedures to exercise that right. The most consumerfriendly and easiest possibility to access (and if necessary correct) personal data, namely using a secured online form is not yet the procedure that is adopted by most businesses that offer a right of access. 3.3.4. Right to correct mistakes in personal data 78% of the privacy policies mention the possibility to correct one's own data if faults have been found (71% in 2001). Of all sites collecting data (with or without a privacy statement), 33% (in 2001) and 43% (in 2002) point out the possibility to correct one's own data. How can a consumer correct his or her own data? Does this happen by sending a letter to the responsible or can he or she correct data online? 37% give the opportunity to the consumer to exercise this right of correction by post (26% in 2001). 13% mentions a specific e-mail address for this purpose (4% in 2001). Do not forget that there can be an e-mail address somewhere else in the privacy statement (or in the website) where the consumer can express that or other requests. In 18% of the cases the consumer needs neither pen nor paper, nor has she or he to send an e-mail. The consumer can instantly online via a login name and password correct, if necessary, own data (16% in 2001). 51% give no information about the procedure to follow for correcting faulty data (50% in 2001). We can conclude that in 2002 there is a slight increase of the information concerning the right to correct personal data. Again the online procedure to do so, is not yet adopted by a majority of websites. 3.3.5. Right to oppose to the dataprocessing for direct marketing purposes Among those who mention explicitly in their privacy statement that the data will be used for direct marketing, 89% communicate that the persons concerned have a right of opposition against that use of their data (73% in 2001). Although that, at the moment of the first analysis of our sample, this right of opposition was not yet in force in the domain of direct marketing, it has been applied by a large majority. Moreover, there has been a significant increase in 2002. In other

Authors: Walrave, Michel.
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10
In 73% of the privacy statements it is mentioned that the persons concerned
have a right of access, namely that the consumers can have a look at their own
data by contacting the responsible or by another user friendly procedure (68% in
2001). A third of the websites having already a privacy statement, do not
mention that right, although granted in the privacy law of 1992. Of all the
surveyed websites (with or without a privacy policy) that collect personal data,
one third accords the right to access your own data.
But how can the consumer exercise that right concretely? Only 37% mention a
postal address where the consumer can exercise his or her right (25% in 2001).
11% enclose an e-mail address (4% in 2001). 16% allow the persons concerned
the possibility to look online, with a login name and password, into his or her
own data (15% in 2001). 43% of the privacy policies do not mention any
procedure to verify one's own private data (54% in 2001). The internet though
offers an easy to use procedure to check and possibly correct personal data
online, yet a lot of websites do not give the possibility to do this online in a
secured environment.
By comparing both researches concerning the right of access, we can conclude
that more privacy statements are informing the internauts concerning this right
and less websites lack information concerning procedures to exercise that right.
The most consumerfriendly and easiest possibility to access (and if necessary
correct) personal data, namely using a secured online form is not yet the
procedure that is adopted by most businesses that offer a right of access.
3.3.4. Right to correct mistakes in personal data
78% of the privacy policies mention the possibility to correct one's own data if
faults have been found (71% in 2001). Of all sites collecting data (with or
without a privacy statement), 33% (in 2001) and 43% (in 2002) point out the
possibility to correct one's own data.
How can a consumer correct his or her own data? Does this happen by sending a
letter to the responsible or can he or she correct data online? 37% give the
opportunity to the consumer to exercise this right of correction by post (26% in
2001). 13% mentions a specific e-mail address for this purpose (4% in 2001).
Do not forget that there can be an e-mail address somewhere else in the privacy
statement (or in the website) where the consumer can express that or other
requests.
In 18% of the cases the consumer needs neither pen nor paper, nor has she or
he to send an e-mail. The consumer can instantly online via a login name and
password correct, if necessary, own data (16% in 2001). 51% give no
information about the procedure to follow for correcting faulty data (50% in
2001). We can conclude that in 2002 there is a slight increase of the information
concerning the right to correct personal data. Again the online procedure to do
so, is not yet adopted by a majority of websites.

3.3.5. Right to oppose to the dataprocessing for direct marketing purposes
Among those who mention explicitly in their privacy statement that the data will
be used for direct marketing, 89% communicate that the persons concerned
have a right of opposition against that use of their data (73% in 2001). Although
that, at the moment of the first analysis of our sample, this right of opposition
was not yet in force in the domain of direct marketing, it has been applied by a
large majority. Moreover, there has been a significant increase in 2002. In other


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