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Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior
Unformatted Document Text:  Recruiting for Focus Groups in Health Communication Campaigns page 24 Jarrett R.L. (1994). Living poor: family life among single parent, African-American women. Social Problems, 41, 30-49. Jaeger, C.C., Schule, R. & Kasemir, B. (1999). Focus groups in integrated assessment: A micro-cosmos for reflexive modernization. Innovation: The European Journal of Social Sciences, 12(2), 195-220. Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research participants. Sociology of Health and Illness, 16(1), 103-121. Kitzinger, J. (1995). Introducing focus groups. (Qualitative Research, part 5). British Medical Journal, 311(7000), 299-303. Kitzinger, J. & Barbour, R.S. (1999) Introduction: The challenge and promise of focus groups. In Barbour, R.S. & Kitzinger, J. (Eds) Developing focus group research: Politics, theory and practice. London: Sage, 1-20. Kitzinger, J. & Farquhar. (1999) The analytical potential of ‘sensitive moments’ in focus group discussions. In Barbour, R.S. & Kitzinger, J. (Eds) Developing focus group research: Politics, theory and practice. London: Sage, 156-17. Knodel, J. (1993). The design and analysis of focus group studies: a practical approach. In Morgan, D.L. (Ed.) Successful focus groups: Advancing the state of the art, Thousand Oaks, CA: Sage, 35-50. Krueger, R.A. (1988). Focus groups: A practical guide for applied research. Newbury Park, CA: Sage. Lindlof, T.R. (Ed.) (1987). Natural audiences: Qualitative research of media uses and effects. Norwood, NJ: Ablex. Lindlof, T.R. (1994). Qualitative communication research methods. Thousand Oaks, CA: Sage. Lorch, E. P., Palmgreen, P., Donohew, L., Helm, D., Baer, S. A., & Dsilva, M. U. (1994). Program context, sensation seeking, and attention to televised antidrug public service announcements. Human Communication Research, 20, 390-412. PsycINFO Record: 1994-29025-001 Lunt, P. (1996). Rethinking the focus group in media and communication research. Journal of Communication, 46(2), 79-98. Merton, R.K. (1987). The focussed interview and focus groups: Continuities and discontinuities. Public Opinion Quarterly, 51, 550-566. Merton, R.K. (1990). The focussed interview: A manual of problems and procedures. 2 nd edition. New York, NY: The Free Press. Morgan, D.L. (1988). Focus groups as qualitative research. Newbury Park, CA: Sage. Morgan, D.L. (1996). Focus groups (using focus groups in research). Annual Review of Sociology, v22, 129-153. Morgan, D.L. (1998). Planning focus groups. Thousand Oaks: Sage. Morrison, D.E. (1998). The search for a method: Focus groups and the development of mass communication research. Luton, Bedfordshire: University of Luton Press. National Institutes of Health (NIH). (1999). Qualitative Methods in Health Research: Opportunities and Considerations in Application and Review. Available at http://obssr.od.nih.gov/Publications/Qualitative.PDF Palmgreen, P., Donohew, L., Lorch, E. P., Rogus, M., Helm, D., & Grant, N. (1991). Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness. Health Communication, 3, 217-227. Palmgreen, P., Donohew, L., Lorch, E.P., Hoyle, R.H., & Stephenson, M.T. (2001). Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting. American Journal of Public Health, 91(2), 292-296. Palmgreen, P., Donohew, L., Lorch, E.P., Hoyle, R.H., & Stephenson, M.T. (2002). Television campaigns and sensation seeking targeting of adolescent marijuana use: A controlled time series approach. In: Hornik, R.C. (Ed.), Public health communication: Evidence for behavior change (35-56). Mahwah, NJ: Lawrence Erlbaum Associates, Publishers Palmgreen, P., Lorch, E.P., Donohew, L., & Harrington, N.G. (1995) Reaching at-risk populations in a mass media drug abuse prevention campaign: Sensation seeking as a targeting variable. Drugs & Society, 8(3-4), 29-45. Palmgreen, P., Stephenson, M.T., Everett, M.W., Baseheart, J.R., & Francies, R. (2002). Perceived message sensation value (PMSV) and the dimensions and validation of a PMSV scale. Health Communication, 14(4), 403-428.

Authors: Allard, Suzie., Palmgreen, Philip. and Zimmerman, Rick.
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Recruiting for Focus Groups in Health Communication Campaigns
page 24
Jarrett R.L. (1994). Living poor: family life among single parent, African-American women. Social
Problems, 41, 30-49.
Jaeger, C.C., Schule, R. & Kasemir, B. (1999). Focus groups in integrated assessment: A micro-cosmos
for reflexive modernization. Innovation: The European Journal of Social Sciences, 12(2), 195-220.
Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research
participants. Sociology of Health and Illness, 16(1), 103-121.
Kitzinger, J. (1995). Introducing focus groups. (Qualitative Research, part 5). British Medical Journal,
311(7000), 299-303.
Kitzinger, J. & Barbour, R.S. (1999) Introduction: The challenge and promise of focus groups. In Barbour,
R.S. & Kitzinger, J. (Eds) Developing focus group research: Politics, theory and practice. London:
Sage, 1-20.
Kitzinger, J. & Farquhar. (1999) The analytical potential of ‘sensitive moments’ in focus group
discussions. In Barbour, R.S. & Kitzinger, J. (Eds) Developing focus group research: Politics,
theory and practice.
London: Sage, 156-17.
Knodel, J. (1993). The design and analysis of focus group studies: a practical approach. In Morgan, D.L.
(Ed.) Successful focus groups: Advancing the state of the art, Thousand Oaks, CA: Sage, 35-50.
Krueger, R.A. (1988). Focus groups: A practical guide for applied research. Newbury Park, CA: Sage.
Lindlof, T.R. (Ed.) (1987). Natural audiences: Qualitative research of media uses and effects. Norwood,
NJ: Ablex.
Lindlof, T.R. (1994). Qualitative communication research methods. Thousand Oaks, CA: Sage.
Lorch, E. P., Palmgreen, P., Donohew, L., Helm, D., Baer, S. A., & Dsilva, M. U. (1994). Program context,
sensation seeking, and attention to televised antidrug public service announcements. Human
Communication Research, 20, 390-412. PsycINFO Record: 1994-29025-001
Lunt, P. (1996). Rethinking the focus group in media and communication research. Journal of
Communication, 46(2), 79-98.
Merton, R.K. (1987). The focussed interview and focus groups: Continuities and discontinuities. Public
Opinion Quarterly, 51, 550-566.
Merton, R.K. (1990). The focussed interview: A manual of problems and procedures. 2
nd
edition. New
York, NY: The Free Press.
Morgan, D.L. (1988). Focus groups as qualitative research. Newbury Park, CA: Sage.
Morgan, D.L. (1996). Focus groups (using focus groups in research). Annual Review of Sociology, v22,
129-153.
Morgan, D.L. (1998). Planning focus groups. Thousand Oaks: Sage.
Morrison, D.E. (1998). The search for a method: Focus groups and the development of mass
communication research. Luton, Bedfordshire: University of Luton Press.
National Institutes of Health (NIH). (1999). Qualitative Methods in Health Research: Opportunities and
Considerations in Application and Review. Available at
http://obssr.od.nih.gov/Publications/Qualitative.PDF
Palmgreen, P., Donohew, L., Lorch, E. P., Rogus, M., Helm, D., & Grant, N. (1991). Sensation seeking,
message sensation value, and drug use as mediators of PSA effectiveness. Health
Communication, 3, 217-227.
Palmgreen, P., Donohew, L., Lorch, E.P., Hoyle, R.H., & Stephenson, M.T. (2001). Television campaigns
and adolescent marijuana use: Tests of sensation seeking targeting. American Journal of Public
Health, 91(2), 292-296.
Palmgreen, P., Donohew, L., Lorch, E.P., Hoyle, R.H., & Stephenson, M.T. (2002). Television campaigns
and sensation seeking targeting of adolescent marijuana use: A controlled time series approach.
In: Hornik, R.C. (Ed.), Public health communication: Evidence for behavior change (35-56).
Mahwah, NJ: Lawrence Erlbaum Associates, Publishers
Palmgreen, P., Lorch, E.P., Donohew, L., & Harrington, N.G. (1995) Reaching at-risk populations in a
mass media drug abuse prevention campaign: Sensation seeking as a targeting variable. Drugs
& Society, 8(3-4), 29-45.
Palmgreen, P., Stephenson, M.T., Everett, M.W., Baseheart, J.R., & Francies, R. (2002). Perceived
message sensation value (PMSV) and the dimensions and validation of a PMSV scale. Health
Communication, 14(4), 403-428.


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