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Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior
Unformatted Document Text:  Recruiting for Focus Groups in Health Communication Campaigns page 25 Piercy, F.P. & Nickerson, V.P. (1996). Focus groups in family therapy research. In Sprenkle, D.H. & Moon, S.M. (Eds) Research methods in family therapy. New York, NY: The Guilford Press. Smithson, J. (2000). Using and analysing focus groups: Limitations and possibilities. International Journal of Social Research Methodology: Theory & Practice, 3(2), 103-119. Stephenson, M. T., & Palmgreen, P. (2001). Sensation seeking, perceived message value, personal involvement, and processing of anti-marijuana PSAs. Communication Monographs, 68, 49-71. Stephenson, M.T., Morgan, S.E., Lorch, E.P., Palmgreen, P., Donohew, L., & Hoyle, R.H. (2002). Predictors of exposure from an antimarijuana media campaign: Outcome research assessing sensation seeking targeting. Health Communication, 14(1), 23-43. Stephenson, M.T., Palmgreen, P., Hoyle, R.H., Donohew, L, Lorch, E.P. & Colon, S.E. (1999). Short-term effects of an anti-marijuana campaign targeting high sensation seeking adolescents. Journal of Applied Communication Research, 27(3), 175-195. U.S. Department of Education (DoE), Planning & Evaluation Service. FAQ: Focus Group Questions. Retrieved July 22, 2001 on the World Wide Web: http://www.ed.gov/offices/OUS/PES/efaq_focus.html White, G.E. & Thomson, A.N. (1995). Anonymized focus groups as a research tool for health professionals. Qualitative Health Research, 5(2), 256-262. Wilkinson, S. (1998). Focus groups in health research: Exploring the meanings of health and illness. Journal of Health Psychology, 3(3), 329-348. Zeller, RA. (1993). Focus group research on sensitive topics: setting the agenda without setting the agenda. In Morgan, DL. (Ed.), Successful focus groups: Advancing the state of the art. Thousand Oaks, CA: Sage pp. 167-83. Zimmerman, Donohew, In Publication.

Authors: Allard, Suzie., Palmgreen, Philip. and Zimmerman, Rick.
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Recruiting for Focus Groups in Health Communication Campaigns
page 25
Piercy, F.P. & Nickerson, V.P. (1996). Focus groups in family therapy research. In Sprenkle, D.H. &
Moon, S.M. (Eds) Research methods in family therapy. New York, NY: The Guilford Press.
Smithson, J. (2000). Using and analysing focus groups: Limitations and possibilities. International Journal
of Social Research Methodology: Theory & Practice, 3(2), 103-119.
Stephenson, M. T., & Palmgreen, P. (2001). Sensation seeking, perceived message value, personal
involvement, and processing of anti-marijuana PSAs. Communication Monographs, 68, 49-71.
Stephenson, M.T., Morgan, S.E., Lorch, E.P., Palmgreen, P., Donohew, L., & Hoyle, R.H. (2002).
Predictors of exposure from an antimarijuana media campaign: Outcome research assessing
sensation seeking targeting. Health Communication, 14(1), 23-43.
Stephenson, M.T., Palmgreen, P., Hoyle, R.H., Donohew, L, Lorch, E.P. & Colon, S.E. (1999). Short-term
effects of an anti-marijuana campaign targeting high sensation seeking adolescents. Journal of
Applied Communication Research, 27(3), 175-195.
U.S. Department of Education (DoE), Planning & Evaluation Service. FAQ: Focus Group Questions.
Retrieved July 22, 2001 on the World Wide Web:
http://www.ed.gov/offices/OUS/PES/efaq_focus.html
White, G.E. & Thomson, A.N. (1995). Anonymized focus groups as a research tool for health
professionals. Qualitative Health Research, 5(2), 256-262.
Wilkinson, S. (1998). Focus groups in health research: Exploring the meanings of health and illness.
Journal of Health Psychology, 3(3), 329-348.
Zeller, RA. (1993). Focus group research on sensitive topics: setting the agenda without setting the
agenda. In Morgan, DL. (Ed.), Successful focus groups: Advancing the state of the art. Thousand
Oaks, CA: Sage pp. 167-83.
Zimmerman, Donohew, In Publication.


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