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Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior
Unformatted Document Text:  Recruiting for Focus Groups in Health Communication Campaigns page 26 Table 1. Overview of the Mass Media Project Focus Groups Wave 1 Summer 2001 Wave 2 Fall 2001 Wave 3 Summer 2002 Total Characteristics of Wave Goal Learn about sexual attitudes & behaviors Reaction to existing safer sex PSAs Reaction to safer sex PSA scripts created by Project # of focus groups 12 14 12 38 # of respondents 87 90 99 276 average # of respondents per group (rounded to a whole person) 7 6 8 7

Authors: Allard, Suzie., Palmgreen, Philip. and Zimmerman, Rick.
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Recruiting for Focus Groups in Health Communication Campaigns
page 26
Table 1. Overview of the Mass Media Project Focus Groups
Wave 1
Summer 2001
Wave 2
Fall 2001
Wave 3
Summer 2002
Total
Characteristics of Wave
Goal
Learn about sexual
attitudes &
behaviors
Reaction to existing
safer sex PSAs
Reaction to safer sex
PSA scripts created
by Project
# of focus groups
12
14
12
38
# of respondents
87
90
99
276
average # of
respondents per group
(rounded to a whole person)
7
6
8
7


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