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Focus Group Recruiting in Health Communication Campaigns: Lessons from a Project on Risky Sexual Behavior
Unformatted Document Text:  Recruiting for Focus Groups in Health Communication Campaigns page 27 Table 2. Mass Media Project Focus Group Segmentation Grid Personality Trait: HSS=High Sensation Seeker IDM=Impulsive Decision Maker RDM=Rational Decision Maker Wave 1 Summer 2001 Wave 2 Fall 2001 Wave 3 Summer 2002 Male, HSS, Student, Heterosexual Male, HSS, Student, Heterosexual Male, HSS, Student, Heterosexual Male, IDM, Student, Heterosexual Male, IDM, Student, Heterosexual Male, IDM, Student, Heterosexual Female, HSS, Student, Heterosexual Female, HSS, Student, Heterosexual Female, HSS, Student, Heterosexual Female, IDM, Student Heterosexual Female, IDM, Student Heterosexual Female, IDM, Student Heterosexual Male, HSS, Community, Heterosexual Male, HSS, Community, Heterosexual Male, HSS, Community, Heterosexual Male, IDM, Community, Heterosexual Male, IDM, Community, Heterosexual Male, IDM, Community, Heterosexual Female, HSS, Community, Heterosexual Female, HSS, Community, HeterosexualFemale, HSS, Community, Heterosexual Female, IDM, Community, Heterosexual Female, IDM, Community, Heterosexual Female, IDM, Community, Heterosexual Male, HSS, Student/Community Homosexual Male, HSS, Student/Community Homosexual No Group Male, IDM, Student/Community Homosexual Male, IDM, Student/Community Homosexual No Group Male, HSS/IDM, Student/Community, Heterosexual African American Male, HSS/IDM, Student/Community, Heterosexual African American Male, HSS/IDM, Student/Community, Heterosexual African American Female, HSS/IDM, Student/Community, Heterosexual African American Female, HSS/IDM, Student/Community, Heterosexual African American Female, HSS/IDM, Student/Community, Heterosexual African American No Group Male, RDM, Student Heterosexual Male, HSS/IDM, Student, Heterosexual No Group Female, RDM, Student Heterosexual Female, HSS/IDM, Student, Heterosexual

Authors: Allard, Suzie., Palmgreen, Philip. and Zimmerman, Rick.
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Recruiting for Focus Groups in Health Communication Campaigns
page 27
Table 2. Mass Media Project Focus Group Segmentation Grid
Personality Trait: HSS=High Sensation Seeker IDM=Impulsive Decision Maker RDM=Rational Decision Maker
Wave 1
Summer 2001
Wave 2
Fall 2001
Wave 3
Summer 2002
Male, HSS, Student,
Heterosexual
Male, HSS, Student,
Heterosexual
Male, HSS, Student,
Heterosexual
Male, IDM, Student,
Heterosexual
Male, IDM, Student,
Heterosexual
Male, IDM, Student,
Heterosexual
Female, HSS, Student,
Heterosexual
Female, HSS, Student,
Heterosexual
Female, HSS, Student,
Heterosexual
Female, IDM, Student
Heterosexual
Female, IDM, Student
Heterosexual
Female, IDM, Student
Heterosexual
Male, HSS, Community,
Heterosexual
Male, HSS, Community,
Heterosexual
Male, HSS, Community,
Heterosexual
Male, IDM, Community,
Heterosexual
Male, IDM, Community,
Heterosexual
Male, IDM, Community,
Heterosexual
Female, HSS, Community,
Heterosexual
Female, HSS, Community, HeterosexualFemale, HSS, Community,
Heterosexual
Female, IDM, Community,
Heterosexual
Female, IDM, Community,
Heterosexual
Female, IDM, Community,
Heterosexual
Male, HSS, Student/Community
Homosexual
Male, HSS, Student/Community
Homosexual
No Group
Male, IDM, Student/Community
Homosexual
Male, IDM, Student/Community
Homosexual
No Group
Male, HSS/IDM, Student/Community,
Heterosexual
African American
Male, HSS/IDM, Student/Community,
Heterosexual
African American
Male, HSS/IDM, Student/Community,
Heterosexual
African American
Female, HSS/IDM, Student/Community,
Heterosexual
African American
Female, HSS/IDM, Student/Community,
Heterosexual
African American
Female, HSS/IDM,
Student/Community,
Heterosexual
African American
No Group
Male, RDM, Student
Heterosexual
Male, HSS/IDM, Student,
Heterosexual
No Group
Female, RDM, Student
Heterosexual
Female, HSS/IDM, Student,
Heterosexual


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